1 Barthes, R., "현대의 신화" 동문선 2008
2 염성원, "한국의 국가이미지 제고활동 현황과 인식에 관한 연구" 한국홍보학회 7 (7): 99-142, 2003
3 "연합뉴스, `다이나믹 코리아' 사장될 위기 (2008.10.24)"
4 월드리서치, "국가 이미지 제고를 위한 슬로건 평가 조사" 국정홍보처 2005
5 Eagleton, T., "The idea of culture" Wiley-Blackwell. 2000
6 Bradley, A., "Selling cities: promoting new images for meeting tourism" 19 (19): 61-70, 2002
7 Papadopoulos, N. G., "Product-Country Images : Impact and Role in International Marketing" International Business Press 1993
8 Smith, A. D., "National identity" University of Nevada Press 1993
9 Anderson, B., "Imagined communities: Imagined Communities: Reflections on the Origin and Spread of Nationalism" Verso 2006
10 Cote, J. E., "Identity Formation, Agency, and Culture" Lawrence Erlbaum Associates 2002
1 Barthes, R., "현대의 신화" 동문선 2008
2 염성원, "한국의 국가이미지 제고활동 현황과 인식에 관한 연구" 한국홍보학회 7 (7): 99-142, 2003
3 "연합뉴스, `다이나믹 코리아' 사장될 위기 (2008.10.24)"
4 월드리서치, "국가 이미지 제고를 위한 슬로건 평가 조사" 국정홍보처 2005
5 Eagleton, T., "The idea of culture" Wiley-Blackwell. 2000
6 Bradley, A., "Selling cities: promoting new images for meeting tourism" 19 (19): 61-70, 2002
7 Papadopoulos, N. G., "Product-Country Images : Impact and Role in International Marketing" International Business Press 1993
8 Smith, A. D., "National identity" University of Nevada Press 1993
9 Anderson, B., "Imagined communities: Imagined Communities: Reflections on the Origin and Spread of Nationalism" Verso 2006
10 Cote, J. E., "Identity Formation, Agency, and Culture" Lawrence Erlbaum Associates 2002
11 Lantz, G., "Country-of-Origin and Ethnocentrism: An Analysis of Canadian and American Preference Using Social Identity Theory" 23 (23): 374-378, 1996
12 Kotler, P., "Country as brand, product, and beyond: A place marketing and brand management perspective" 9 (9): 249-261, 2002
13 Hofstede, G., "Confucius Connection: From Cultural Roots to Economic Growth" 16 (16): 5-21, 1988
14 Georgescu, A., "Branding national identity. Masters' thesis, Lund University Department of sociology, Spring semester"