시간적 거리감 (Temporal Distance)과 소비자 지식이 제품 태도에 미치는 효과 연구

목차 (Table of Contents)

• 요약
• 1. 서론
• 2. 이론적 배경
• 1) 해석 수준 이론(Construal Level Theory)
• 2) 소비자 지식
• 3. 연구가설
• 4. 연구방법
• 1) 예비조사
• 2) 본조사
• 5. 연구결과
• 6. 요약 및 논의
• 참고문헌
• Abstract

참고문헌 (Reference)

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2 이병관, "시간적 거리감이 비교광고 제품의 구매의도에 미치는 영향" 44-, 2009

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