공연예술 경영의 과제와 학문적 접근 = Actual Tasks in Performing Arts Management and Academic Approach to Them in Korea

다국어 초록 (Multilingual Abstract)

In 1960s, many changes were occurred in arts policy and management in the USA. A quick arts expansion, introduction of cultural democracy for solving the situation effectively, introduction of marketing skills in arts management, construction of a permanent audience -supported base, beginning of arts education for audience development and establishment of national support system for the arts are those changes. In 1980s, many changes were also occurred in arts policy and management in Korea. A quick arts expansion, introduction of marketing skills in arts management and establishment of national support system for the arts are those changes. However, it is not sure whether we coped with such changes effectively in the field of arts management and academic approach or not. Therefore we have to deal with the changes through especially academic research continuously. We hereby suggest the actual tasks in performing arts management and academic approach for them as follows. 1) Mission statement Studies on mission statement is very important for the management of arts organization. It is especially important in the public arts organization which has much influence on our society and culture. 2) Organizing for professional management Professionalism is a keyword for management of arts organization. We need to study how to get ready a main body for professional management. It has something to do with what we instruct students in the academic course work. 3) Programing Some performing arts organizations in Korea began to get successful examples of season programing, such a thing that the United States successfully introduced in the 1960’s. We need to study this system more deeply to expand to the whole country. 4) Marketing method There are many studies for arts marketing, but lacks in specific subjects, for example, STP strategy, marketing mix, audience development, market research and information marketing etc. 5) Arts Education for audience development Recently many students are interested in arts education for audience development, but we have to keep in mind that we need contiguous knowledge ; arts theory, pedagogy, educational philosophy, psychology to study arts education. 6) Fundraising Main bodies of the support for the arts are public organization, person, corporation and foundation. But our studies incline to public organization’s and corporation’s support. Person and foundation are valuable to be studied as main body for arts support. 7) Managerial evaluation Arts organizations are to be evaluated in order to feedback the managerial process and estimate CEO managers. Evaluation methods are main issues. 8) Arts policy and national support We need to refer to arts policy and national support system of National Endowment for the Arts(NEA) in the United States, because we think NEA has very useful systems in direct and especially indirect arts support. 9) Research method of arts management We have to look for proper study methods for arts management. Particularly we need helps of business management, economics, pedagogy, political science and so on.

목차 (Table of Contents)

• Ⅰ. 서론 Ⅱ. 미국 예술경영의 발달과정과 주요 의제 Ⅲ. 우리 공연예술 경영의 문제들 - 예술팽창 현상과 경영의 불협화음 Ⅳ. 공연예술 경영의 연구현황과 연구과제 Ⅴ. 결론 참고문헌 Abstract