기업의 RFID 수용에 있어 신뢰와 위험의 영향에 관한 연구 = The Effects of Trust and Perceived Risk for the RFID Acceptance Intention in the Companies

국문 초록 (Abstract)

본 연구는 기업에 있어 RFID에 대한 신뢰와 위험 요인이 도입권고 의도에 미치는 영향을 기술수용모델(TAM)을 활용하여 분석하였다. 신뢰와 위험 요인의 다차원성을 고려하여 신뢰를 제도신뢰, 인적신뢰, 기술신뢰로 위험을 비용위험, 관리위험, 심리위험으로 구분하고 이러한 각 개념이 기업의 RFID 수용에 어떠한 영향을 미치는지를 검증하였다. 분석결과 첫째, 기술신뢰, 비용위험이 RFID 도입권고 의도에 직접적으로 영향을 미치는 것으로 나타났다. 둘째, 인적신뢰는 도입권고 의도에 직접적인 영향은 미치지 않았으나 인지된 유용성을 매개하여 도입권고 의도에 영향을 미치는 것으로 나타났다. 셋째, 인적신뢰와 기술신뢰는 인지된 용이성에는 영향을 미치나, 인지된 용이성은 도입권고 의도에 영향을 미치지 않는 것으로 나타났다. 본 연구의 시사점은 첫째, 향후 정부나 기관단체들이 RFID 도입•확산을 위해서는 개발 및 도입 자금의 지원과 기술 표준 마련, 관련 법안/제도 마련 등의 역할을 통해 기업들이 인지하는 기술 신뢰를 향상시키고, 비용에 대한 인지된 위험의 수준을 감소시킬 필요가 있음을 시사한다. 둘째, 기업들은 성공적인 RFID 도입 및 활용을 위해서는 상호 간의 협력과 조정, 정보 공유를 위한 인적 신뢰가 필수적이라는 것을 인식하고, 인적 신뢰를 기반으로 거래업체와의 관계를 변화•발전하여 강력한 유대관계 형성이 필요함을 시사한다

다국어 초록 (Multilingual Abstract)

In the paper, we analyze the effect of trust and perceived risk for accepting RFID technology in the companies by TAM(Technology Acceptance Model). The trust is defined as a multidimensional construct consisting of system trust, interpersonal trust and technology trust. The perceived risk is also defined as a multidimensional construct consisting of cost risk, management risk and psychology risk.
The results of our research are as followings. (1) The technology trust and cost risk directly affects RFID acceptance intention. (2) The interpersonal trust indirectly affects RFID acceptance intention by mediating perceived usefulness. (3) The interpersonal trust and technology trust directly affects perceived easiness, but the perceived easiness does not affect RFID acceptance intention. According to this result, we need to make efforts the following two tasks for increasing the RFID acceptance in the companies. First, the government and industry need to make efforts for improving technology trust and reducing the risk for cost. Secondly, the companies will have to recognize that mutual cooperation and interpersonal trust through information sharing is necessary for the successful RFID acceptance and utilization. They will also have to make strong and improved relationship with partners based on interpersonal trust.

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