개인의 이용 경험과 기술능력에 따른 온라인 게임 수용성

다국어 초록 (Multilingual Abstract)

The purpose of this study was to explain the online game acceptance in relation to the individuals personal game experiences and the personal skill level. One of the fastest growing markets is online game market which is over 50% increase per annum and it is expected to grow more in the near future. However, there have not been sufficient researches on personal factors such as personal experiences and personal skill level. In this study, we are trying to organize a model consisting various perspectives such as extended Technology Acceptance Model(TAM), flow, subject norm, and additionally, integrating personal factors in online game acceptance. The subjects were selected as young and innovative group of college students(334 persons) and as a results, it was found that personal experiences and personal skills were positively influencing the online game acceptance as well as the flow experience and subjective norm.

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