외식소비행동에 따른 메뉴선택속성에 관한 연구 = A Study on the Attributes of Menu Selection by Consumption Behavior of Food Service

다국어 초록 (Multilingual Abstract)

This study was on the consumption Attributes of food service and choice Attributes of menu from university students who use of food service industry and intend to revisit. It was proved that there were correlation between the recognition level on the consumption properties of dining out of consumer who use food service and intend to revisit to restaurants that has experienced on them. The differences between the degree of recognition on choice attribute of menu from consumers who use food service and the degree of recognition on intend to revisit from experienced restaurants by them turned out significant as statistical. This research is able to manage more effectively their food service industry that has been changing rapidly and variously. Therefore if they reflect and apply on this research more closely, it can be carried more effective management and created high profitability.