인천지역의 문화콘텐츠가 관광자 태도 및 행동의도에 미치는 영향 = The Effects of Cultural Contents in Incheon Area on the Tourists' Attitude and Behavioral Intention

다국어 초록 (Multilingual Abstract)

The present study purposed to analyze how cultural contents in the Incheon area affect the attitude and behavioral intention of tourists visiting Incheon, and based on the results, to suggest plans to attract more tourists and enhance their satisfaction.
According to the results of the analysis, analog cultural contents in Incheon had a positive effect on tourists' attitude and behavioral intention, and the effect of digital cultural contents on attitude was lower than that of analog cultural contents. In addition, digital cultural contents did not have a significant effect on behavioral intention.
Based on these results, we suggested how to attract more tourists and enhance their satisfaction using cultural contents in Incheon as follows.
First, digilog(digital+analog} tourist packages representing Incheon should be developed and activated Second, culturenomics strategies should be executed to dress the metropolitan city of Incheon with culture. Third, the cultural contents of Incheon should have their unique styles.

목차 (Table of Contents)

• ABSTRACT
• Ⅰ. 서론
• Ⅱ. 이론적 고찰
• Ⅲ. 연구모형 및 조사설계
• Ⅳ. 분석결과
• Ⅴ. 결론 및 시사점
• 참고문헌