경쟁가치모형에 따른 신문산업의 조직문화 연구 = 편집국과 비편집국 종사자의 인식 차이

다국어 초록 (Multilingual Abstract)

Newspaper companies has focused on seeking new business models and secondary revenue sources in the rapidly changing media environment. A variety of strategies have been proposed and widely discussed. To date, however, there has been limited published research examining the internal and human resources, and organizational culture of the newspaper firms. This study assessed the organizational culture of the newspaper companies based on the Quinn’s competing values model. A survey of 395 employees of the 10 daily national newspaper companies and in-depth interviews with 12 managers from three firms were conducted. Based on the competing values model, newspaper firms are dominated by the human relation culture and the internal process(hierarchy) culture. Meanwhile, the open systems culture which encourages innovative attitude and behavior was the least. The rational goal(market) culture is also weak. Both the editorial staffs and non-editorial staffs showed same patterns of organizational culture. However, there is a statistically significant difference in the degree of perception between two groups. Furthermore, the depth interviews with managers revealed that there exists an invisible obstacle between two groups due to the limited communication. In the age of media transformation, newspaper firms ought to cultivate the innovate organizational culture in advance of implementing new business strategies.

참고문헌 (Reference)

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