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    목차 (Table of Contents)

    • 요약
    • Ⅰ. 서론
    • Ⅱ. 이론적 배경
    • Ⅲ. 연구모형 및 연구가설
    • Ⅳ. 연구방법
    • 요약
    • Ⅰ. 서론
    • Ⅱ. 이론적 배경
    • Ⅲ. 연구모형 및 연구가설
    • Ⅳ. 연구방법
    • Ⅴ. 연구결과
    • Ⅵ. 결론
    • 참고문헌
    • Abstract
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    참고문헌 (Reference)

    1 김주원, "자선단체기부자의 기부동기와 기부행동에 관한 실증연구" 한국경영학회 37 (37): 629-658, 2008

    2 김용준, "대학기부자의 기부의도, 기부만족, 기부정기성의 결정요인에 관한 실증연구" 한국마케팅학회 20 (20): 57-89, 2005

    3 장경로, "대학 스포츠팀에 대한 일체감이 대학 후원의도에 미치는 영향" 한국마케팅학회 6 (6): 43-56, 2004

    4 노정식, "기부금 조성을 위한 간청 전략 -동일시의 세 가지 차원을 이용한 로열티 효과 비교-" 한국경영학회 37 (37): 1497-1524, 2008

    5 박성희, "공감의 특성과 이타행동" 서울대학교 1993

    6 Harbaugh, W. T, "What do donations buy? A model of philanthropy based on prestige and warm glow" 67 : 269-284, 1998

    7 Tajfel, H., "The social identity theory of intergroup behavior in Psychology of Intergroup Relations, 2nd eds" Nelson-Hall 1985

    8 Smith, V., "The private provision of public goods: Altruism and voluntary giving" 58 : 107-126, 1995

    9 Guy, B. S., "The marketing of altruistic causes: Understanding why people help" 6 (6): 19-30, 1989

    10 Burke, M. C., "The impact of feelings on ad-based affect and cognition" 26 (26): 69-83, 1989

    1 김주원, "자선단체기부자의 기부동기와 기부행동에 관한 실증연구" 한국경영학회 37 (37): 629-658, 2008

    2 김용준, "대학기부자의 기부의도, 기부만족, 기부정기성의 결정요인에 관한 실증연구" 한국마케팅학회 20 (20): 57-89, 2005

    3 장경로, "대학 스포츠팀에 대한 일체감이 대학 후원의도에 미치는 영향" 한국마케팅학회 6 (6): 43-56, 2004

    4 노정식, "기부금 조성을 위한 간청 전략 -동일시의 세 가지 차원을 이용한 로열티 효과 비교-" 한국경영학회 37 (37): 1497-1524, 2008

    5 박성희, "공감의 특성과 이타행동" 서울대학교 1993

    6 Harbaugh, W. T, "What do donations buy? A model of philanthropy based on prestige and warm glow" 67 : 269-284, 1998

    7 Tajfel, H., "The social identity theory of intergroup behavior in Psychology of Intergroup Relations, 2nd eds" Nelson-Hall 1985

    8 Smith, V., "The private provision of public goods: Altruism and voluntary giving" 58 : 107-126, 1995

    9 Guy, B. S., "The marketing of altruistic causes: Understanding why people help" 6 (6): 19-30, 1989

    10 Burke, M. C., "The impact of feelings on ad-based affect and cognition" 26 (26): 69-83, 1989

    11 Arnett, D. B., "The identity salience model of relationship marketing success: The case of nonprofit marketing" 67 : 89-105, 2003

    12 Ambler, T., "The effect of channel relationships and Guanxi on the performance of inter-province export ventures in the People's Republic of China" 16 (16): 75-87, 1999

    13 West, S.G., "Structural equation models with non-normal variables: Problems and remedies in Structural Equation Modeling: Concepts, Issues and Applications" Sage 56-75, 1995

    14 Kotler, P., "Strategic Marketing for Nonprofits Organizations, 4th ed., Prentice-Hall, Inc" Englewood Cliffs 1991

    15 Tajfel,H, "Some developments in European social psychology" 2 (2): 307-321, 1972

    16 Schervish, P. G., "Social participation and charitable giving: A multivariate analysis" 8 (8): 235-260, 1997

    17 Ashforth, B. E, "Social identity theory and the organization" 14 (14): 20-39, 1989

    18 Batson, C. D., "Self-reportes distress and empathy and egoistic versus altruistic motivation for helping" 45 : 706-718, 1983

    19 Bergami, M, "Self-categorization, affective commitment and group self-esteem as distinct aspects of social identity in the organization" 39 (39): 555-577, 2000

    20 Ellemers, N., "Self-categorisation, commitment to the group and group self-esteem as related but distinct aspects of social identity" 29 (29): 371-389, 1999

    21 Rosenberg,M, "Reflexivity and emotions" 53 (53): 3-12, 1990

    22 Batson,D.C, "Prosocial motivation: Is it ever truly altruistic? In Advances in Experiment Social Psychology, 20" Academic Press 65-122, 1987

    23 Bentler, P. M., "Practical issues in structural modeling" 16 (16): 78-117, 1987

    24 Dutton, J. E., "Organizational images and member identification" 39 (39): 239-263, 1994

    25 Riketta,M, "Organizational identification:A meta-analysis" 66 (66): 358-384, 2005

    26 Wiesenfeld, B. M., "Organizational identification among virtual workers: The role of need for affiliation and perceived work-based social support" 27 (27): 213-229, 2001

    27 O'Reilly, C. A., "Organizational commitment and psychological attachment: The effects of compliance, identification, and internalization on prosocial behavior" 71 (71): 492-499, 1986

    28 Bagozzi, R. P., "On the evaluation of structural equation models" 16 : 74-94, 1988

    29 Schwartz,S, "Normative influences on altruism in Advances in Experimental Social Psychology" Academic Press 221-279, 1977

    30 Frijda,N.H, "Moods, emotion episodes and emotion," In Handbook of Emotions" Guilford 381-403, 1993

    31 Mehrabian, A., "Measure of emotional empathy" 40 (40): 525-543, 1972

    32 Herrbach,O.A, "Matter of feeling? The affective tone of organizational commitment and identification" 27 (27): 629-643, 2006

    33 Lwin, M. O., "Making initiatives: National kidney foundation's Organ Donation Programs in Singapore" 21 (21): 66-77, 2002

    34 Ping,R.A, "Latent variable regression: A technique for estimating iInteraction and quadratic coefficients" 31 : 95-120, 1996

    35 Davies,H, "Interpreting Guanxi: The role of personal connections in a high context transitional economy" Longman 155-69, 1995

    36 Epstein, S., "Individual differences in intuitive-experiential and analytical-rational thinking style" 71 (71): 390-405, 1996

    37 Andreoni,J, "Impute altruism and donations to public goods: A theory of warm-glow giving?”" 100 : 464-477, 1990

    38 Lee, L., "Giving time, money, and blood: Similarities and differences" 62 (62): 276-290, 1999

    39 Yang,K.S, "Gifts, Favors, and Banquets: The Art of Social Relationship in China" Cornell University Press 1994

    40 Zajonc,R.B, "Feeling and thinking: Preference need No inference" 35 : 151-175, 1980

    41 Shelton, M. L., "Fear arousing and empathy arousing appeals to help: The pathos of persuasion" 11 (11): 366-378, 1981

    42 Laverie, D. A., "Factors affecting fan attendance: The influence of identity salience and satisfaction" 32 (32): 18-27, 2000

    43 Kahn, B. E., "Examining medical decision making from a marketing perspective" 8 (8): 361-375, 1997

    44 Fornell, C., "Evaluating structural equation models with unobservable variables and measurement error" 18 (18): 39-50, 1981

    45 Bendapudi, N., "Enhancing helping behavior: An integrative framework for promotion planning" 60 (60): 33-49, 1996

    46 Batson, D. C., "Empathy: A source of altruistic motivation for helping In Altruism and Helping Behavior" Earlbaum 1981

    47 Cialdini, R. M., "Empathy-based helping: Is it selflessly or selfishly motivated?" 52 (52): 749-758, 1987

    48 Davis, M. H., "Empathy, expectation, and situational preferences: Personality influences on the decision to participate in volunteer helping behavior" 67 (67): 469-503, 1999

    49 Batson, D. C., "Distress and empathy: Two qualitatively distinct vicarious emotions with different motivational consequences" 55 : 19-39, 1987

    50 Peter, J. P., "Consumer Behavior and Marketing Strategy" Richard D. Irwin 1996

    51 Jackson, J. W., "Conceptualizing social identity: A new framework and evidence for the impact of different dimensions" 25 : 120-135, 1999

    52 Johnson, M. D., "Cognitive and affective identification in organizational settings" 2005

    53 Sargeant,A, "Charitable giving:Towards a model of donor behavior" 15 : 215-238, 1999

    54 Bond,M.H, "Beyond the Chinese Face, Hong Kong" Oxford University Press 1991

    55 Parkinson, B., "Appraisal as a cause of emotion In Emotion, Margaret" Sage 122-149, 1992

    56 Mael, F. B., "Alumni and their alma mater: A partial test of the reformulated model of organizational identification" 13 (13): 103-123, 1992

    57 Piliavin, J. A., "Altruism, a review of recent theory and research" 16 : 27-65, 1990

    58 Zajonc, R. B., "Affective and cognitive factors in preference" 9 : 121-131, 1982

    59 Mount, J., "A study of donors to a university campaign" 8 (8): 56-64, 1988

    60 Johnson, W. L., "A primary- and second- order component analysis of the organizational identification questionnaire" 59 : 159-170, 1999

    61 Lee, D., "A model of close business relationships in China(Quanxi)" 35 (35): 51-69, 2001

    62 Clary, E. G., "A functional analysis of altruism and prosocial behavior: The case of volunteerism In Altruism and Helping Behavior" In Review of Personality and Social Psychology,12,London,Sage 119-148, 1991

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    2026 평가 재인증평가 신청대상 (재인증)
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    2017-01-01 등재 등재학술지 유지 (계속평가) KCI등재
    2014-01-14 학술지명변경 외국어명 : Korea Journal of Business Administration -> Korean Journal of Business Administration KCI등재
    2014-01-09 학술지명변경 외국어명 : 미등록 -> Korea Journal of Business Administration KCI등재
    2013-01-01 등재 등재 1차 FAIL (등재유지) KCI등재
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    2005-05-30 학회명변경 영문명 : Daehan Association Of Business Administration Korea (Daba) -> DAEHAN Association of Business Administration, Korea (DABA) KCI등재
    2005-01-01 등재 등재학술지 선정 (등재후보2차) KCI등재
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