비즈니스 컨설팅 서비스의 품질과 편익이 고객과의 결속관계에 미치는 영향에 관한 연구 = A Study on the Effect of Quality and Benefit of Business Consulting Service on Customer Commitment

다국어 초록 (Multilingual Abstract)

  A business consulting service combines company"s knowledge and information with external"s ones systematically. This combination achieve knowledge synergy and make added value for the business as a whole. Therefore, a business consulting service has been called Knowledge Ware Industry.<BR>  Consulting corporations and consultants must provide valuable services for running and growing their business successfully. A value of business consulting service could be identified offset quality and benefits from costs. This study conducted survey about business consulting service quality by SERVPERF model and benefit, customer commitment.<BR>  The research result showed that the quality of business consulting service effects on the benefit positively and benefit increased customer commitment. Finally, there is positive relationship between customer commitment and intention of continuing of the business consulting service.

목차 (Table of Contents)

• Abstract
  1. 서론
  2. 이론적 배경
  3. 연구모형 및 가설
  4. 실증분석
  5. 결론 및 제언
  참고문헌
  저자소개
  

참고문헌 (Reference)

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