패밀리 레스토랑에 대한 신뢰와 몰입이 고객만족에 미치는 영향

다국어 초록 (Multilingual Abstract)

This paper examines family restaurant users consequent attitude and customer satisfaction. For this purpose, family restaurant user`s trust and commitment is proposed to influence customer satisfaction. This study, which used data from customers of family restaurant, showed satisfactory data fit the proposed model and supported three of the three research hypotheses. The empirical results indicated that trust and commitment take significant effect on customer satisfaction, and the trust and commitment in turn have strong indirected influence on customer satisfaction. It was confirmed that commitment variables are effective mediator linking family restaurant user`s customer satisfaction.

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