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The purpose of this research was to supply basic character and demand of customer for the efficient operation of the restaurant at resting places on the highway. Menu choice factor was investigated as scoring of customer"s considerati...
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https://www.riss.kr/link?id=A76468497
- 저자
- 발행기관
- 학술지명
- 권호사항
-
발행연도
2006
-
작성언어
-
- 주제어
-
KDC
591
-
등재정보
KCI등재
-
자료형태
학술저널
-
수록면
123-133(11쪽)
- 제공처
- 소장기관
-
0
상세조회 -
0
다운로드
인용문이 복사되었습니다.
부가정보
다국어 초록 (Multilingual Abstract)
The purpose of this research was to supply basic character and demand of customer for the efficient operation of the restaurant at resting places on the highway. Menu choice factor was investigated as scoring of customer"s consideration about quality, taste, temperature, nutrition, amount, flavor, freshness, cookery, one"s like, seasonal meal, price and quickness. The result of menu demand by customer"s general character was that menu demand score of male customer was higher in Korean meal and the score of female customer was higher in noodles and fast food. And younger customer followed noodles, fast food and Korean meal but older customer was higher in Korean meal and Japanese food. Also menu choice factor of customer was taste, freshness and quality of meal.
The purpose of this research was to supply basic character and demand of customer for the efficient operation of the restaurant at resting places on the highway. Menu choice factor was investigated as scoring of customer"s consideration about quality, taste, temperature, nutrition, amount, flavor, freshness, cookery, one"s like, seasonal meal, price and quickness. The result of menu demand by customer"s general character was that menu demand score of male customer was higher in Korean meal and the score of female customer was higher in noodles and fast food. And younger customer followed noodles, fast food and Korean meal but older customer was higher in Korean meal and Japanese food. Also menu choice factor of customer was taste, freshness and quality of meal.
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- 2006
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-
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