쇼핑 공간 디자인의 스토리텔링에 관한 연구 = A study on the Storytelling of the Shopping Space Design

다국어 초록 (Multilingual Abstract)

With being widened and various consuming desire in the modern society, consuming is taking on a role in living life as a method of expressing someone's identity, creating a social and cultural meaning. Following this flow, the consumer is requesting the space and time to present their mind as well as making their different meaning, so the consuming space is changing its original meaning to the comprehensive meaning with the new enjoyable sensation beyond its original function. In various parts of the digital media, products and etc. the storytelling is widely applied for effectiveness to extend its identity and express its sense, while the storytelling, from space of people's direct living and experiences, isnot a sufficient level yet. To grammaticalize the storytelling space, this study analyzed the established shopping space applied to the basic attribution from the storytelling and searched the case from a product pointed of storytelling. Though methods are applied to provide materials of a story, the story development is insufficient for attracting continuing visit. Continuing studies will need to satisfy the customer's desire that is requesting more various and changeable consuming culture for the near future.

참고문헌 (Reference)

1 번트 H 슈미트, "체험 마케팅" 세종 서적 2002

2 김은혜, "스토리텔링광고에 관한 연구-명품 브랜드를 중심으로-" 이화여자대학교 디자인대학원 2004

3 정선아, "스토리텔링 마케팅에서의 공간에 관한 연구" 한국실내디자인학회 2006

4 최혜실, "문화산업과 스토리텔링" 다할미디어 2007

5 백승국, "문화기호학과 문화 콘텐츠" 다할미디어 2004

6 최혜실, "문화 콘텐츠, 스토리텔링을 만나다" 삼성경제 연구소 2006

7 최혜실, "문학의 인력양성, 스토리텔링과 문화콘텐츠산업" 한국문화예술진흥원 2004

8 조광제, "몸의 세계, 세계의 몸" 이학사 2004

9 최혜실, "디지털 시대의 영상문화" 소명 2003

10 로제카이와, "놀이와 인간"

11 이-푸 투안, "공간과 장소" 대윤 1999