100대 글로벌 미디어기업의 국제다각화 성과에 영향을 미치는 기업자원 및 환경자원 분석

다국어 초록 (Multilingual Abstract)

This study addresses global diversification and its business results of top 100 global media companies based on analyzing relationship between corporate resources(deployed for global diversifications) and degree of implementation of global diversifications. This study was conducted through the identification of the related resources, owned by global media companies, to assess level of global diversifications, and to conduct analysis to select core resources which have high relevancy toward implementation of global diversifications based on Resource-Based Theory. To review on the key findings of the above study subjects, organizational resources, represented as the duration of overseas business operations, and the total years of corporate operation, and the amount of investment on product and it’s license representing product resource variables are identified as core drivers affecting global diversifications. The study proves that the duration of operation, experience based understanding of overseas business, coupled with higher level of investment on media products are positively correlate with the global diversifications. More global media companies are vying to seize market leadership in domestic market, resulted in aggravating competition. In order to compete more effectively against global competitors in domestic market, one should be equipped with thorough understanding, and analyses on the global competitors’ competitive edges. I hope this study could offer meaningful contributions to domestic media companies which are either in preparation of global competition, or in the midst of competition with global companies through their of development of global diversification strategy, and policy.

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