블로그 인기도가 블로거의 저널리즘 인식 및 활동에 미치는 영향

다국어 초록 (Multilingual Abstract)

Considering that popular bloggers have potentials for professional journalists, this study attempts to examine how popular bloggers see themselves. Specially this study will look into whether popular bloggers see themselves as journalists and their online activities as journalistic activities. We surveyed 807 bloggers online from September 20, 2007 to October 16, 2007, trying to seek any distintion between popular and non-popular blogger groups in terms of their perception of their activities. It was found thats blog's popularity is key factor affecting blogger's perception of their activities, even after controlling blogger's media usage, political orientation, and socio-demographic variables. The results of this study show that bloggers with greater popularity are more likely to see themselves as journalists and claim their activities as journalistic work, as compared bloggers with lesser popularity. In addition, we found that the blog popularity variable also affects blogger's activity level of journalism and perception of the role of journalism regardless of the blogger's media usage, political orientation, and socio-demographic variables' influence.

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