주거 Life-cycle 상에서 고객만족도에 미치는 영향요인 분석에 관한 연구 = Analysis of factors which affect Customer Satisfaction through Life cycle of Residence

다국어 초록 (Multilingual Abstract)

Resent, requirement of residents is socially increasing for apartment. Apartment housing os developed to reduce the housing shortage caused by urbanism after industrialization in Korea.
The Purpose of this study is to analyze the casual relationships of housing satisfaction, living Life-Cycle on all residents of apartment housing. This study develops a theoretical model based on the previous studies, and testifies the hypothesis through analyzing to questionnaires form 643 residents of apartment housing. Then, the data were analyzed by SPSS12+ program package in terms of frequency, correlation analysis and multiple regression analysis.
The results of this study is summarized as the followings: The perceived quality had positive effects on the factor of living Life-Cycle and housing satisfaction. Finding of this study can provide valuable information for a criterion of decision making to consumer and a marketing strategy of housing construction company.

다국어 초록 (Multilingual Abstract)

Resent, requirement of residents is socially increasing for apartment. Apartment housing os developed to reduce the housing shortage caused by urbanism after industrialization in Korea.
The Purpose of this study is to analyze the casual relationships of housing satisfaction, living Life-Cycle on all residents of apartment housing. This study develops a theoretical model based on the previous studies, and testifies the hypothesis through analyzing to questionnaires form 643 residents of apartment housing. Then, the data were analyzed by SPSS12+ program package in terms of frequency, correlation analysis and multiple regression analysis.
The results of this study is summarized as the followings: The perceived quality had positive effects on the factor of living Life-Cycle and housing satisfaction. Finding of this study can provide valuable information for a criterion of decision making to consumer and a marketing strategy of housing construction company.

참고문헌 (Reference)

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2 황병일, "지각된 서비스 품질이 고객만족, 상표태도, 고객충성도에 미치는 영향" 2004

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4 이훈, "주거환경의 체계적 평가방법론에 관한 연구" 연세대 1985

5 김태진, "주거만족도 분석을 통한 공동주택의 적정개발밀도 연구" 도시계획학회 2001

6 홍성희, "주거가치관에 따른 주거만족에 관한 연구" 이화여자대학교 1983

7 정형선, "아파트 마케팅 전략에 관한 연구-마케팅 믹스 전략을 중심으로-" 숙명여자 대학원 경영대학원 2000

8 신석하, "아파트 거주자의 주거선택 중요도와 인지가치 차이가 만족도에 미치는 영향에 관한 연구 -제주시 신주거단지 아파트를 중심으로-" 대한건축학회 2006

9 김기수, "공동주택단지 주거환경 만족도에 영향을 미치는 사용자 특성에 관한연구" 2000

10 김은희, "공동주택 주거만족도의 체계적인 분류를 위한 이론적 연구" 한국실내디자인학회 17 (17): 50-59, 2008

11 정순오, "건설 프로젝트 Life Cycle의 효율성을 고려한 성과 평가기준 및 측정 방법론 제안" 대한건축학회 21 (21): 139-148, 2005

12 차성란, "가족 및 주거특성이 주거만족에 미치는 영향" 이화여자대학교 1985

13 Ukoha, O. M., "Virginia Polytechnic Institue and State Univ., Satisfaciton with public housing" The case of Abuja 1995

14 Al-saif. A. M., "Residents satisfaction in low-middle and upper-middle income contemporary Saudi housing environments: The case of Riyadh｣" Cornel Univ. 1994

15 Keaveney, "Customer Switching Behavior in Service industries: An Exploratory Study" 1995