도시기본계획수립 시 도시마케팅 전략계획요소의 적용에 관한 연구 = 충남당진 사례를 중심으로

다국어 초록 (Multilingual Abstract)

Since 1995, local autonomy decision maker has begun to introduce the concept of city marketing for their urban competitiveness. But the urban development planning has a limit to set a strategic goal and drive, in spite of many local festivals and event programs. For successful urban development, this paper will propose strategic planning elements (involvement of diverse stakeholder, product development planning for urban value making) especially in the fields of circular and linkage city marketing strategy process.
After analyzing the efficiency of 3 types of urban general planning in case of Dangjin, we found some problems and insights in urban general planning. By adapting several elements of city marketing strategy and entrepreneurship mind, Dangjin has brought on increment of residents and taxes. Ultimately, we suggested the strategic city marketing elements, which should be considered by urban policy decision maker, and are applicable to urban general planning.

목차 (Table of Contents)

• Abstract
• 1. 서론
• 2. 도시마케팅의 개념 및 선행연구 검토
• 3. 도시마케팅 전략계획요소 적용 사례
• 4. 도시기본계획에서 도시마케팅 전략요소 적용방안
• 5. 결론
• 참고문헌