- (要約)
- (Abstract)
- 1. 서론
- 2. 이론적 배경
- 3. 연구 모형

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https://www.riss.kr/link?id=A76236327
2005
Korean
658
KCI등재,SCOPUS
학술저널
173-188(16쪽)
9
0
상세조회0
다운로드목차 (Table of Contents)
참고문헌 (Reference)
1 박찬수, "컨조인트 분석 현대의 마케팅 과학" 법문사 121-185, 1984
2 안광호, "전략적 브랜드관리:이론과 응용" 학현사 2003
3 한상만, "어떤 로고가 선호되는가?" 11 (11): 149-167, 2000
4 이문규, "소비자 행동의 이해" 법문사 2002
5 김정구, "브랜드 개성의 FCB 모델에 따른 역할에 관한 연구" 11 (11): 65-85, 2000
6 Baker, "Visual Identity:Trappings or Substance?" 31 (31): 366-383, 1997
7 MacInnis, "The Role of Imagery in Information Processing Journal of Consumer Research" 473-491, 1987
8 Simonson, "The Relationship Between Prior Knowledge and Information Acquisition Order Journal of Consumer Research" 566-578, 1988
9 Copeland, "The Relation of Consumers Buying Habits to Marketing Methods" 282-289, 1923
10 Edell, "The Information Processing of Pictures in Print Advertisements Journal of Consumer Research" 45-61, 1983
1 박찬수, "컨조인트 분석 현대의 마케팅 과학" 법문사 121-185, 1984
2 안광호, "전략적 브랜드관리:이론과 응용" 학현사 2003
3 한상만, "어떤 로고가 선호되는가?" 11 (11): 149-167, 2000
4 이문규, "소비자 행동의 이해" 법문사 2002
5 김정구, "브랜드 개성의 FCB 모델에 따른 역할에 관한 연구" 11 (11): 65-85, 2000
6 Baker, "Visual Identity:Trappings or Substance?" 31 (31): 366-383, 1997
7 MacInnis, "The Role of Imagery in Information Processing Journal of Consumer Research" 473-491, 1987
8 Simonson, "The Relationship Between Prior Knowledge and Information Acquisition Order Journal of Consumer Research" 566-578, 1988
9 Copeland, "The Relation of Consumers Buying Habits to Marketing Methods" 282-289, 1923
10 Edell, "The Information Processing of Pictures in Print Advertisements Journal of Consumer Research" 45-61, 1983
11 Lutz, "The Effects of Interactive Imagery and Learning Application to Advertising Journal of Applied Psychology" 493-498, 1977
12 Anderson, "The Effect of Imaging Behavioral Scripts on Personal Intentions Journal of Personality and Social Psychology" 293-305, 1983
13 Bhat, "Symbolic and Functional Positioning of Brands" 15 (15): 32-43, 1998
14 Magrath, "Strengthen Brands with 8 Essential Elements" 1990
15 Keller, "Strategic Brand Management: Building, Measuring, and Managing Brand Equit" Prentice-Hall 1998
16 Ratchford, "New Insights about the FCB Grid Journal of Advertising Research" 24-38, 1987
17 Schechter, "Measuring the Value of Corporate and Brand Logos" 33-39, 1993
18 _, "Marketing Aesthetics: The Strategic Management of Brands, Identity, and Image" Free Press 1997
19 London, "Making Business Strategy Visible Through Design" 1989
20 Szliwowski, H, "Logo of the Society and Presentation of the Artist" European Paediatric Neurology Society 219-220, 2001
21 Nelson, "Journal of Political Economy" 311-329, 1970
22 Park, "Journal of Marketing" 135-145, 1986
23 Vaughan, "Journal of Advertising Research" 27-33, 1986
24 Schmitt, "Issues of Corporate Identity in East Asia" 28-36, 1995
25 Kohli, "Insights from Theory and Practice" Business Horizons 58-64, 2002
26 Donnelly, "How Consumer Evaluation Processes Differ Between Goods and Services in Marketing of Services" 1981186-190
27 "Guidelines for Selecting or Modifying Logos" 62 : 14-30, 1998
28 Darby, "Free Competition and the Optimal Amount of Fraud Journal of Law and Economics" 67-86, 1973
29 Bird, "Eye-Catching Logos All Too Often Leave Fuzzy Images in Minds of Consumers" -1, 1992
30 Sandra Milberg, "Evaluation of Brand Extensions The Role of Product Feature Similarity and Brand Concept Consistency Journal of Consumer Research" 1991185-193
31 Janiszewski, "Effects of Brand Logo Complexity and Spacing on Processing Fluency and Judgment Journal of Consumer Research" 28 : 2001
32 Mischel, "Effects of Attention to Symbolically Presented Rewards on Self-Control Journal of Personality and Social Psychology" 172-179, 1973
33 Henderson, "Designing Positively Evaluated Logos" Working Paper" 96 (96): 1-37, 1996
34 New York, "Design Through Discovery An Introduction to Art and Design" 1989
35 Childers, "Conditions for a Picture-Superiority Effect on Consumer Memory Journal of Consumer Research" 643-654, 1984
36 David A, "Capitalizing on the Value of a Brand Name" Free Press 1991
37 "Building Strong Brand" Free Press 1996
38 Mitra, "An Examination of Perceived Risk Information Search and Behavioral Intentions in Search Journal of Services Marketing" 13 (13): 208-228, 1999
39 Iacobucci, "An Empirical Examination of Some Basic Tenets in Services Advances in Services Marketing and Management" 23-52, 1992
40 "Advertising as Information Journal of Political Economy" 729-754, 1974
디자인마케팅의 4Cs 요소정립과 4C Mix 구현에 관한 연구
학술지 이력
| 연월일 | 이력구분 | 이력상세 | 등재구분 |
|---|---|---|---|
| 2023 | 평가 | 해외DB학술지평가 신청대상 (해외등재 학술지 평가) | |
| 2020-01-01 | 등재 | 등재학술지 유지 (해외등재 학술지 평가) | ![]() |
| 2015-01-01 | 등재 | 등재학술지 유지 (등재유지) | ![]() |
| 2013-06-10 | 학술지명변경 | 외국어명 : Journal of Korean Society of Design Science -> Archives of Design Research | ![]() |
| 2011-01-01 | 등재 | 등재학술지 유지 (등재유지) | ![]() |
| 2009-01-01 | 등재 | 등재학술지 유지 (등재유지) | ![]() |
| 2007-01-01 | 등재 | 등재학술지 유지 (등재유지) | ![]() |
| 2004-01-01 | 등재 | 등재학술지 선정 (등재후보2차) | ![]() |
| 2003-01-01 | 등재 | 등재후보 1차 PASS (등재후보1차) | ![]() |
| 2002-01-01 | 등재 | 등재후보학술지 유지 () | ![]() |
| 1999-07-01 | 등재 | 등재후보학술지 선정 (신규평가) | ![]() |
학술지 인용정보
| 기준연도 | WOS-KCI 통합IF(2년) | KCIF(2년) | KCIF(3년) |
|---|---|---|---|
| 2016 | 0.34 | 0.34 | 0.38 |
| KCIF(4년) | KCIF(5년) | 중심성지수(3년) | 즉시성지수 |
| 0.4 | 0.4 | 0.721 | 0.09 |