인터넷, 전통적 미디어, 그리고 생활시간 패턴 = 시간 재할당 가설의 제안

다국어 초록 (Multilingual Abstract)

Most studies on the impacts of new media on the traditional media have been based mainly on the media substitution hypothesis. These studies, depending on the concept of functional alternative, draw no firm conclusion about the media substitution hypothesis, and seem to reveal some theoretical and methodological limitations. Alternatively, this study proposes a time reallocation hypothesis, arguing that new media such as Internet reallocates time resources already allocated to media uses and other activities, which results in total reorganization of the time-use pattern. Analyses of data derived from The 1999 Time Use Survey of National Statistical Office show that the Internet use has more influence upon other activities than media uses. Findings strongly suggest that the time reallocation hypothesis is theoretically valid. Especially the findings of this study that Internet use has strong relationship with activities such as sleeping, work or leisure give an opportunity to discuss new communication technologies including the Internet in the macro-sociological perspective.

참고문헌 (Reference)

1 유세경, "텔레비전과 인터넷 이용행위의 상호관계성에 관한 연구" 18 (18): 475-520, 2004

2 김병선, "재택 공간에서 미디어 대체 가능성의 재평가" 48 (48): 400-428, 2004

3 강미은, "인터넷과 기존 매체 이용의 상호관계에 관한 연구" (59) : 179-208, 2000

4 이재현, "여가, 텔레비전,그리고 인터넷 생활시간으로 본 미디어 구도의 변화" 13 : 59-81, 2001

5 황용석, "시간과 공간의 맥락에서 본 텔레비전과 인터넷 이용의 상호관계성 탐구" 한국방송학회 (59) : 309-338, 2004

6 김진영, "미디어 대체에 관한 연구 - 전통적 미디어에 대한 인터넷 이용의 영향을 중심으로" 한국언론정보학회 24 : 37-67, 2004

7 권혁남, "뉴미디어와 일상생활 컴퓨터 통신의 도입이 가족내 상호작용 수용자 정서에 끼치는 영향에 관한 유사실험연구" 10 : 53-113, 1998

8 Katz, "Utilization of mass communication by the individual The Uses of Mass Communications" 1974

9 Atkin, D. J, "Understanding Internet adoption as telecommunications behavior" 42 (42): 475-490, 1998

10 Perse, E. M.,, "The utility of home computers and media use Implications of multimedia and connectivity" 44 (44): 435-456, 1998

11 McComb, "The relative constancy approach to consumer spending for media Journal of Media Economics" 43-52, 1992

12 Coffey,S, "The interactions between computer and television usage" 37 (37): 61-67, 1997

13 Ferguson, D. A.,, "The World Wide Web as a functional alternative to television Journal of Broadcasting" 44 (44): 155-174, 2000

14 Crispell,D, "The Internet of TV" 14-15, 1997

15 Pew Research Center, "The Internet news audience goes ordinary" 1999

16 Cole, J. I., "Survey the digital future." 2001

17 Nie, N.,, "Study offers early look at how Internet is changing daily life" 2000

18 Glass,G.V, "Statistical Methods in Education and Psychology" Prentice-Hall 1984

19 Robinson, J. P, "Social impact research : Personal computer, mass media, and use of time." 15 (15): 65-82, 1997

20 Stempel III III, G. H, "Relation of growth of use of the Internet to changes in media use from 1995 to 1999" 77 (77): 71-79, 2000

21 Jeffres, L. W.,, "Predicting use of technologies for communication and consumer needs" 40 (40): 318-330, 1996

22 Althaus, S. L.,, "Patterns of Internet and traditional news media use in a networked community" 17 (17): 21-45, 2000

23 Lin,C.A, "Online-service adoption likelihood" 39 (39): 79-89, 1999

24 Kosicki, K, "New wine in the old bottle? Paper presented at the annual conference of the Midwest" 1998

25 McComb, "Mass media in the marketplace" 1972

26 Choi, Y. J.,, "Internet use patterns and motivations of Koreans Asian" 12 (12): 126-139, 2002

27 Flanagin,A.J, "Internet use in the contemporary media environment" 27 (27): 153-181, 2001

28 Abitron News Media, "Internet does not affect" 1999

29 Bromley, R. V.,, "Impact of Internet on use of traditional news media" 16 (16): 14-27, 1995

30 "Homes with Net access watch less TV" ZDNet 1998

31 Pew Research Center, "Getting serious online" 2002

32 GVU, "GVU’s 10th WWW User Survey" 1998

33 Kaye, B. K.,, "From here to obscurity? Media substitution theory and traditional media in an on-line world Journal of the American Society for Information Science and Technology From here to obscurity Paper presented at the annual meeting of the Association for Education in" 20032000

34 Kang,M.-E, "Exploring the role of media uses and gratifications in multimedia cable adoption" 16 (16): 59-74, 1999

35 Kayany, J. M.,, "Displacement effects of online media in the socio-technical contexts of households" 44 (44): 215-230, 2000

36 A, "Computing in the home Shifts in the time allocation patterns of households Communications of the ACM" 512-522, 1985

37 Bruning, "Computational Handbook of Statistics" Company illi (illi): 1977

38 Dutta-Bergman, M. J, "Complementarity in consumption of news types across traditional and new media" 48 (48): 41-50, 2004

39 Robinson, "Beyond the realm of necessity Television and the colonization of leisure" 85-95, 1981

40 Lin, C. A, "Audience attributes, media supplementation, and likely online service adoption" 4 : 19-38, 2001

41 Cai,X, "Are computers and traditional media functionally equivalent? Paper presented at the Association for Education in" 2002

42 James, M. L, "An exploratory study of the perceived benefits of electronic bulletin board use and their impact on other communication activities" 39 (39): 30-50, 1995

43 Son, "A look at the constancy principle under changing market conditions Journal of Media Economics" 24-36, 1993

44 통계청, "1999 생활시간조사 보고서" 통계청 2000

45 Tedesco, R, "). Surfers turn off TV." 129-59, 2000