온라인 신문 기사의 제목과 개요 효과

다국어 초록 (Multilingual Abstract)

This study examined the effects of headline and leadline in the online newspaper reading by measuring reader's comprehension and evaluation. For the experiment, 123 university students and 103 working men distributed randomly into 2x3 headline and leadline conditions. The subjects rated the recall, recognition, credibility, interest, and quality after reading with the headline and leadline combination via computer terminals. Results indicated that the subject rated the informational headline higher than the sensational headline except the interest. In terms of leadline, the summary leadline had the highest score and followed no leadline and the beginning leadline. Consequently, headline effect appeared to be higher than leadline based on interaction effect.

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