여성의 날씬한 몸에 관한 미디어 담론 분석

다국어 초록 (Multilingual Abstract)

Media discourse about female thin bodies is dramatically increasing in the so-called body society where social and moral issues are centered around and embodied in human bodies. Looking at a controversy about Lee Young-Ja, a Korean female comedian who had dramatically lost weight in a suspicious manner, this study investigates how media discourse constructs the female thin body by using a method of semiotic analysis. The result of syntagmatic analysis suggested that a female thin body could be represented as heroine, villain, and victim according to media framing. Paradigmatic analysis found sets of binary oppositions between the thin body versus fat body, in which being thin equals autonomy or empowerment. A myth behind contemporary society was also revealed, namely that a thin body could be passed as an acceptable female body. Mass media need to play an educational role in demystifying the body myth in order to reveal that the thin body just makes a spectacle of autonomy instead of authentic autonomy.

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