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다국어 초록 (Multilingual Abstract)

This study attempted to analyze the difference of mobile phone using pattern according to the mobile phone user groups' characters. For this purpose, we classified the mobile phone user groups' according to the similarity of social character which is the one of people's social inner character. Then we analyzed the difference of mobile phone using pattern according to these groups.
First of all, we tested Factor Analysis and K-means Cluster to make mobile phone users into groups who appear special social character. The result shows that the mobile phone users are classified three groups: Reformative Other-direction Group(ROG), Major Inner-direction Group(MIG), Laggard Traditional-direction Group(LTG). Another analysis, Discriminant Analysis, was also carried out to test how well these results reflect on the social character as criterion. The results shows that these groups reflected. the social character very well.
Based on these results, we tested the difference of mobile phone using pattern according to the mobile phone user groups' characters. After ANOVA test, the results demonstrated that each groups had significant difference on the several mobile phone using pattern. Also we analyzed the correlations between the survey statements which show the character of these groups and the another statements which show significant differences on the mobile phone using pattern. As a result, each statements show high correlations each other. So there are significant correlations on these statements. So we can, see the possibilities there are relations between the mobile phone user's pattern and the mobile phone users' group character.