갈등적 이슈에 대한 뉴스 프레임 구성방식이 의견형성에 미치는 영향 = 내러티브 해석모형의 경험적 검증을 중심으로

다국어 초록 (Multilingual Abstract)

Despite the considerable amount of attention paid to framing effects, communication scholars agree that the stock of empirical findings of framing studies does not add up to a construction of an overarching theory of framing effects. Since Pan and Kosicki's initial formulation of framing effects. it has been emphasized that the interplay between news frame and the audience knowledge is the key process to determine the ways of interpreting news texts. However, questions still remain. What is the nature of the interplay? What is the cognitive mechanism by which the thematic or stylistic organizations of news stories influence the way the audience interprets news texts?
This study attempted to answer the questions by providing a narrative interpretation model of news framing effects. Before laying out the theoretical propositions of the model, I reviewed two theoretical models of framing effects: the concept accessibility model and the concept applicability model. Then a narrative interpretation model was presented as an alternative account of the framing mechanism. Based on the narrative interpretation model, a set of hypotheses was formulated to test the influences of news frames on the audience's interpretation and opinion. In addition, this study explored the ways newspapers framed the controversy over the 2001 Korean Newspaper Directives and identified three news frames such as government control, autonomous market, and fair trade regulation.
To test the hypotheses, a field experiment was conducted. A total of 403 participants were randomly assigned to three framing conditions and a control condition where they received the news stories with strong thematic structures (the framing conditions) and a straight news story (the control condition). A hypothesis was confirmed that the exposure to different news frames leads to different interpretation of the same news story. It was also found that the news frames influence the audience's opinion of the controversial issue even after controlling for the impacts of political ideology, media attention and newspaper subscription. The results were discussed in terms of the narrative interpretation model of framing effects.