컨벤션의 이미지, 지각된 서비스 질, 관여도, 지각된 가치가 고객만족과 고객충성도에 미치는 영향

목차 (Table of Contents)

• Abstract
• Ⅰ. 서론
• Ⅱ. 이론적 배경
• Ⅲ. 연구 설계
• Ⅳ. 실증분석
• Ⅴ. 결론
• 참고문헌

참고문헌 (Reference)

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2 주현식, "컨벤션 참가자의 개최지 선택요인과 만족간의 영향관계" 14 (14): 405-418, 2002

3 주현식, "컨벤션 참가동기 개최지 속성 만족 및 재참가 의도간의 영향관계" 13 (13): 2001

4 이학식, "서비스품질과 서비스 가치" 한국 마케팅 학회 1 (1): 1999

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