호텔종사원의 조직이해, 역할지각, 직무성과간의 영향 관계 = The influence of Comprehension of organization, Role perception & Job performance

다국어 초록 (Multilingual Abstract)

Hotel service industry is regarded as a leisure activity over the primary desire and as a recreation for the future, so its importance is recognized these days when the quality of life is emphasized. There are sales and marketing departments in most firms and enterprises to market products and services. Likewise, hotels` sales and marketing departments remarkably affect the use of guests` room, food & beverage sales and convention bookings; therefore, these departments require efficient administration and operation within the company structure. In particular, the banquet department of hotels plays an important role regarding food and beverage aspects. The banquet department creates customers by means of its marketing strategy as well as providing direct and indirect or tangible and intangible services. The banquet department as an event provider is a very significant hotel core service supplier. The significant functions of the hotel banquet business are product development, promotion of service and sales, and marketing service.

참고문헌 (Reference)

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