엔텔레키를 중심으로 해석한 맥루한의 미디어 개념

국문 초록 (Abstract)

맥루한의 미디어에 관한 사상을 가장 핵심적으로 담고 있는 것은 "미디어는 메시지이다"라는 말이다. 이 논문은 이 말에 대한 하나의 해석이다. 맥루한의 미디어는 구체적이고 눈에 보이는 미디어와 눈에 보이지 않는 잠재적 실현 가능성을 의미하는 미디어를 동시에 포괄하는 것이다. '배경'과 '대상'의 관계와 '엔텔레키(entelechy)라는 개념은 이러한 설명의 중심적인 고리이다. 엔텔레키라는 개념은 미디어를 대상과 배경의 동학 혹은 과정으로 파악할 때 그 기반이 되는 것이다. 이를 통해 맥루한이 말하고 있는 미디어의 메시지는 미디어의 내용이 아니라 그것의 등장과 그로 인해 생성되는 사회와 인간의 지각변환에 관한 과정이며, '테트라드(tetrad)는 바로 이러한 과정적 내용을 도식적으로 제시한 것이다.

다국어 초록 (Multilingual Abstract)

The concept of entelechy is central to the understanding of McLuhan's thought on media. This paper adopts McLuhan's aphorism "Medium is Message" drawn from Understanding Media to describe how McLuhan's concept of entelechy serve as a crucial role in understanding his notion of 'media'. As McLuhan indicated all human artefacts are extensions of man, 'outerings' or 'utterings' of human body and the psyche, they are translators of us, the users, from one form into another form. In this translation or transformation process, we have to focus on the performative or programed aspect of media, not just on the object materiality of the media, since all human artefacts are always-already interconnected. Entelechy is the recognition of the new actuation of power brought about by any arrangement of components. When we consider entelechy as a key element of media, it should be remembered that media are objective correlates of subjective and intersubjective states. In other words, in understanding media, the visible and objective materiality of media can be regarded as the 'figure' and always-already existing - the invisible but still performative in interrelated way - media environments can be regard as the 'ground'. What makes possible the transformation from figure to ground or vice versa is the entelechy of the artefacts. While reading Innis, McLuhan made what he considered to be the most important discovery of his life, 'entelechy'. McLuhan realized that the artefacts were like programmed entities which released energy when they were used within the always-already existing media environments. McLuhan insists we must include entelechy as a key element in our understanding of medIa. This paper investigated the relationship between the concept of 'entelechy' and the meaning of McLuhan's media. At the conclusion of this investigation. tetrad can be suggested as a useful model for studying new media and its transformative media environment.

목차 (Table of Contents)

• 초록
  
• 1. 시작하는 글
  
• 2. 왜 미디어는 메시지인가?
  
• 3. 미디어의 엔텔레키
  
• 4. 미디어 탐구의 한 방식 : '테트라드'
  
• 5. 맺는 글
  
• 참고문헌
  
• Abstract

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