행동의도 모형의 검토 : 합리적 행동이론과 계획적 행동이론 Theory of Reasoned Action and Theory of Planned Behavior = A Review of Behavioral Intention Models

다국어 초록 (Multilingual Abstract)

The purposes of this article are to review about the two behavioral intention models: theory of reasoned action and theory of planned behavior. Theory of reasoned action is based on the idea that the most immediate determinant of a person's behavior is the person's behavioral intention. Influencing behavior, then, is to be accomplished through influencing persons' intentions. Theory of reasoned action was restricted to the class of behaviors that can be termed volitional or voluntary, that is, behaviors that people perform because they decide to perform them. Attentive to some of the criticisms of the theory of reasoned action, Ajzen (1985) proposed theory of planned behavior which was revised to account for behaviors that are not wholly under volitional control. In the theory of planned behavior, control is taken into account as a variable labeled perceived behavioral control, which is defined as one's perception of how easy or difficult it is to perform the behavior. This theory thus uses three predictors of intention: attitude, norm, and perceived control.