골프 참가동기가 참가지속의도에 미치는 영향

다국어 초록 (Multilingual Abstract)

The purpose of this study is to find out how much motivation of golf participation influences on golf participation and to investigate factors related to motivation of golf participation and golf participant`s continuous intention. Research hypotheses and model are designed, based on the previous studies and theories. Motivation of golf participation is set for independent variables(self efficacy, leisure absorption) and dependent variables(business, social appearances). In this study, 281 subjects is analyzed by using factor analysis, pearson`s correlation, and multiple regression method through the SPSS(ver 12.01) program. On the basis of the results, the conclusions are drawn as followings; First, motivation of golf participation was partly different by sex, the year and level of golf participant. Second, intrinsic motivation and external motivation of golf participant influences golf participant`s continuous intention.

참고문헌 (Reference)

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