한류스타 이미지가 중국 상해지역 여대생 패션에 미치는 영향

다국어 초록 (Multilingual Abstract)

This study tries to achieve the following research objective by focusing on Shanghai city which is the most splendid economic center and the richest city in China, and is home to many world famous universities, in order to figure out the trend of the fashion which is currently being adopted by female university students. First, this study aims to promote the globalization of domestic fashion industry by setting the trend of fashion design which targets female university students in China. Second, this study aims to provide the basic data related to the fashion design in an attempt to promote the constant cultural influence of Korea abroad. For this study, related materials, such as economic newspapers or magazines, fashion magazines, preceding studies were considered, and survey which used 100 questionnaire sets, and in-depth interviews were conducted. On that basis, 30 photos of each image were selected out of total 375 photos taken by female university students in Shanghai by interviewing 20 fashion experts who majored in fashion & clothes, and then a design analysis was conducted on the fashion trend of female university students and star image by classifying by silhouette, color, the material which comprise the fashion design. The researcher expects that the study can be used as basic data that can maintain Korea trend in fashion industry and suggests that the study to search for the method to enlarge Korea trend to Europe and America beyond Asia shall be continued.

참고문헌 (Reference)

1 최혜실, "한류드라마의 스토리텔링" 새문사 2007

2 박장순, "한류,신화가 미래다:위기의 한류,그 실체와 대안" 서울 : 커뮤니케이션북스 2007

3 이수연, "한류 드라마와 아시아 여성의 욕망" 커뮤니케이션북스 2008

4 박이문, "세계화 시대의 문화와 관광" 경덕출판사 2007

5 임재해, "고대에도 한류가 있었다" 지식산업사 2007

6 "www.samsungdesign.net"

7 "www.okfashion.co.kr"

8 "www.fashionbiz.co.kr"

9 "www.apparelnews.co.kr"

10 박이정, "TV 드라마와 한류" 경상대학교 인문학 연구소 2007