서비스 메카니즘에 따른 고객지향성의 고객성과에 대한 영향 = A Study on the Effect of Customer Orientation to Customer Performance According to Service Mechanism

다국어 초록 (Multilingual Abstract)

Existing researches indicated that customer orientation was related to customer performance, customer satisfaction and customer commitment positively. We investigate the effect of customer orientation to customer performance, according to service mechanism. This study extends the past researches by measuring customer orientation from customer’s perspective. Results show that the effect of customer orientation to customer performance is different according to service mechanism.

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