의류제품의 상징적 소비성향과 관련변인 연구 : 전주 ·순천의 주부들을 중심으로 = Symbolic Consumption in Clothing of Housewives Living in Chonju and Sunchon

다국어 초록 (Multilingual Abstract)

The purposes of this study were to examine the degree of symbolic consumption in clothing amongst housewives, to investigate the factors related to symbolic consumption in clothing and the effects of materialism and the reference group on the symbolic consumption in clothing.
The data used in this study included 157 housewives living in Chonju, Chonbuk and Sunchon, Chonnam. Statistics used for data analysis were frequencies, means, standard deviation, factor analysis, t-test, one-way anova and multiple regression analysis.
The findings were as follows :
1) The sub-factors of symbolic consumption in clothing were conspicuous, hedonic, and status-symbolic consumption
2) While symbolic consumption in clothing did not appear to show any signficant difference according to demographic characteristics, hedonic consumption and status-symbolic consumption significantly depend on the educational level of housewife and the educational level of husband, respectively.
3) The propensity for symbolic consumption in clothing was influenced by materialism and reference group.
4) According to the results of the regression analysis examining the relative influences of variables affecting symbolic consumption in clothing, the relative importance of the variables are in order of the influences of the reference group, materialism, wife's education and their explanatory power totalled 56.4%.

목차 (Table of Contents)

• Ⅰ.서론
• 1.연구의 필요성 및 목적
• Ⅱ.선행 연구 고찰
• 1.의복의 상징적 소비
• 2.물질주의
• 3.준거집단영향
• Ⅲ.연구방법
• 1.연구문제
• 2.용어정의
• 3.조사도구
• 4.자료수집
• 5.분석방법
• Ⅳ.조사결과 및 분석
• 1.조사대상자의 일반적 특성
• 2.조사결과 및 분석
• Ⅴ.결론