지각된 고객가치 측정에 관한 연구

참고문헌 (Reference)

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2 "The Value of Internet Commerce to the Customer" 533-542, 1999

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5 "The Nature of Customer Value An Axiology of Services in the Consumption Experience in Service Quality in New Directions in Theory and Practice" Sage Publications 21-71, 1994

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15 "Consumer Perceptions of Price A Means-End Medel and Synthesis of Evidence Journal of Marketing" 2-22, 1988

16 "AMOS 구조방적 모형분석" SPSS 아케데미 2004

17 "2003년 한국서비스품질지수(KS-SQI) 조사결과에 관한 연구" 45-65, 2003