외식부문 : 라이프스타일에 따른 HMR 선택동기 및 이용 행태 = HMR selection motive and behaviorism by Lifestyle type

다국어 초록 (Multilingual Abstract)

Along with the increase of double-income and single families by women`s entry into a society, there has been increased demand to make use of leasure. Thus, in the situation of food service, it has demanded cooking convenience and time-saving, and provided a force to develop HMR(Home Meal Replacement) in a new stream of food meal. The goal of this study is to come up with the problems of a domestic HMR market, elicit consumers` lifestyle patterns as a problem solution process, and grasp the resulting HMR consumption types, and present countermeasures required at the diversified market. The analysis findings showed that there was a significant difference in HMR selection motive by lifestyle type, and not a statistically significant difference between three groups of `business-oriented`, `health-oriented`, and `e-media oriented`, but significant difference in food motive factor, and price convenience factor. Also in the part of HMR use types, there was a statistically significant difference in purchase frequency, amount, purchase place, and re-purchase factor between three groups, and significant difference in age, double income family and income level between three groups in a demographical respect. This research findings showed that there is a difference in HMR selection motive, use pattern, demographical characteristics according to lifestyle type, and had a significance that it drew the profile of demographical characteristics, selection motive, use patterns of the classified three groups by lifestyle, and presented group alternatives.