브랜드 신뢰가 소비자-브랜드 몰입 관계 형성에 미치는 영향에 관한 연구

목차 (Table of Contents)

• 국문초록
• 1. 연구의 배경 및 목적
• 2. 이론적 배경
• 1) 소비자-브랜드 관계 형성
• 2) 소비자-브랜드 관계 성과
• 3) 관계 파트너로써 브랜드 신뢰
• 3. 연구모델 및 가설
• 1) 브랜드 인지와 브랜드 반응
• 2) 브랜드 반응과 브랜드 신뢰
• 3) 브랜드 신뢰와 브랜드 몰입
• 4. 연구방법
• 1) 조작적 정의 및 측정항목
• 2) 표본 및 조사방법
• 5. 연구결과
• 1) 타당도 및 신뢰도 검토
• 2) 가설 검증 결과
• 3) 추가분석
• 6. 결론 및 함의
• 참고문헌
• abstract

참고문헌 (Reference)

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