기업자산으로서 기업 공중관계성과 기업이미지 가치에 대한 연구

목차 (Table of Contents)

• 1. 서론
• 2. 이론적 논의
• 1) 조직-공중 관계성
• 2) 기업이미지
• 3) 고객충성도
• 4) 기업의 공중관계성, 기업이미지, 고객충성도의 관련성
• 3. 연구설계
• 1) 연구가설 및 연구모형
• 2) 주요변수의 조작적 정의 및 측정
• 3) 연구대상 선정
• 4) 자료수집 및 분석방법
• 4. 연구결과
• 1) 측정도구의 신뢰도 및 타당도 검증
• 2) 연구가설 검증
• 3) 직접효과 및 간접효과의 분석
• 5. 결론
• 1) 연구결과 요약 및 논의
• 2) 한계점 및 미래연구 제안
• 참고문헌
• 영문초록

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