다중매체 소비행동과 이용자 특성

목차 (Table of Contents)

• 1. 연구목적
• 2. 이론적 논의 및 기존문헌 검토
• 1) 뉴미디어와 기존매체의 관계
• 2) 다중매체 소비행동
• 3) 다중매체 소비자 특성
• 3. 연구문제 및 연구방법
• 1) 연구문제
• 2) 연구방법 및 대상
• 3) 변인의 조작적 정의
• 4. 연구결과
• 1) 다중매체 소비행동
• 2) 다중매체 소비자 특성
• 5. 결론
• 참고문헌
• 영문초록

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