1 "무선인터넷을 활용한 M-Commerce 성공전략과 활성화 방안" 4 (4): 2001
2 "무선인터넷기반의 Mobile Commerce 활성화 정책방향" 7 (7): 2002
3 "Why do people play on-line games? An extended TAM with social influences and flow experience" 2003
4 "Why Don't Men Ever Stop to Ask for Directions? Gender, Social Influence, and Their Role in Technology Acceptance and Usage Behavior" 24 (24): 115-139, 2000
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9 "Time Flies When You're Having Fun: Cognitive Absorption and Beliefs About Information Technology Usage" 24 (24): 665-694, 2000
10 "The theory of planned behavior" 179-211, 1991
1 "무선인터넷을 활용한 M-Commerce 성공전략과 활성화 방안" 4 (4): 2001
2 "무선인터넷기반의 Mobile Commerce 활성화 정책방향" 7 (7): 2002
3 "Why do people play on-line games? An extended TAM with social influences and flow experience" 2003
4 "Why Don't Men Ever Stop to Ask for Directions? Gender, Social Influence, and Their Role in Technology Acceptance and Usage Behavior" 24 (24): 115-139, 2000
5 "User Acceptance of Computer Technology: A Comparison of Two Theoretical Models" 35 : 982-1003, 1989
6 "Understanding the Attitudes and Predicting Social Behavior" Prentice- Hall Inc 1980
7 "Towards an Understanding of the Behavioral Intention to Use an Information System" 28 (28): 357-389, 1997
8 "Toward a Hierarchical model of intrinsic and extrinsic motivation" 29 : 271-360, 1997
9 "Time Flies When You're Having Fun: Cognitive Absorption and Beliefs About Information Technology Usage" 24 (24): 665-694, 2000
10 "The theory of planned behavior" 179-211, 1991
11 "The Flow Experience: Or What Occurs When Bad Science Happens to Good Observations" 1998
12 "The Experience of Flow in Computer- Mediated and in Face-to-Face Groups" New York 16-18, 1991
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19 "Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology" 13 (13): 319-340, 1989
20 "Multivariate Data Analysis 9ed" Prentice Hall 1998
21 "Measuring the Flow Construct in Online Environments: A Structural Modeling Approach" 1998
22 "Measuring the Customer Experience in Online Environments: A Structural Modeling Approach" 19 (19): 22-42, 2000
23 "Measuring System Usage: Implications for IS Theory Testing" 41 (41): 1328-1342, 1995
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28 "Leisure States and Flow Experiences: Testing Perceived Freedom and Intrinsic Motivation Hypotheses" 20 (20): 289-304, 1988
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32 "Intense Consumption Experiences: Peaks, Performances, and Flows" 1994
33 "Gender Differences in the Perception and Use of E-Mail: An Extension to the Technology Acceptance Model" 21 (21): 389-400, 1997
34 "Flow: The Psychology of Optimal Experience" 1990
35 "Flow 개념을 이용한 인터넷 환경에서의 소비자 구매 의도 결정 요인 분석" 15 (15): 187-204, 2000
36 "Flow 개념과 인터넷 상의 소비자 구매의도와의 관계 및 Flow 유형에 따른 구매행동 차이 분석" 32 (32): 87-118, 2003
37 "Flow in Computer-Mediated Communication" 19 (19): 539-573, 1992
38 "Finding Flow: The Psychology of Engagement With Everyday Life" Basic Books 1997
39 "Extrinsic and Intrinsic Motivation to Use Computers in the Workplace" 35 (35): 1111-1132, 1992
40 "Extending the Technology Acceptance Model with Task-technology Fit Constructs" 36 : 9-21, 1999
41 "Evaluating Structural Equation Model with Unobservable Variables and Measurement Error" 18 : 39-50, 1981
42 "Determinants of Perceived Ease of Use : Integration Control, Intrinsic Motivation, and Emotion into the Technology Acceptance Model" 11 (11): 342-365, 2000
43 "Creation of Favorable User Perceptions: The Role of Intrinsic Motivation" 23 (23): 239-260, 1999
44 "Computer Self-efficacy: Development of a Measure and Initial Test" 19 (19): 189-211, 1995
45 "Business use of the world wide web: a report on further investigations" 18 (18): 291-314, 1998
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47 "Beyond Boredom and Anxiety" Jossey-Bass 1977
48 "Assumption of the Two-Step Approach to Latent Variable Modeling" 20 : 291-320, 1992
49 "Are Individual Differences Germane to the Acceptance of New Information Technologies?" 30 (30): 361-391, 1999
50 "Applying the Technology Acceptance Model and Flow Theory to Online Customer Behavior" 13 (13): 205-223, 2002
51 "Application of Social Cognitive Theory to Training for Computer Skills" 6 (6): 118-143, 1995
52 "Antecedent of B2C Channel Satisfaction and Preference: Validating e-Commerce Metrics" 13 (13): 316-333, 2002
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55 "A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies" 46 : 186-204, 2000
56 "A Model of the Antecedents of Perceived Ease of Use: Development and Test" 27 (27): 451-481, 1996
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58 "2003 한국인터넷백서" 2003
59 "2002년 무선인터넷 이용현황 및 실태조사" 2002
60 "2002 한국인터넷백서" 2002