This study was to explore an examination of demographic differences based on tourism destination selection attributes. A total of 200 samples were collected by using survey method with self-administrated survey questionnaire. Frequency, factor analysi...
This study was to explore an examination of demographic differences based on tourism destination selection attributes. A total of 200 samples were collected by using survey method with self-administrated survey questionnaire. Frequency, factor analysis, multiple regression, t-tests, and ANOVA were utilized to analyzed the collected data. Six underlying dimensions were identified as tourism destination selection factors. four factors were affected to tourism destination satisfaction. It was found out that there were statistical differences between/among gender, martial status, age, education level, and job in terms of some of tourism destination selection attributes. Marketing and managerial implication were discussed.