호텔컨벤션 서비스중요속성에 따른 컨벤션만족도 및 관계유지에 관한 연구 = The Effects of Hotel Service Attributes on the Convention Satisfaction and Relation Extension - Focused on Moderator Effects of the Staff's Trust -

다국어 초록 (Multilingual Abstract)

Th purpose of this study is to investigate the relationships between hotel convention service attributes, convention satisfaction, and relationship maintenance, and to examine the moderator effects of the relationship between those independent and dependent variables. A total of 229 useful data were collected and analyzed in SPSS. With the collected survey data, frequency tests, descriptive analysis, factor analysis for hotel convention service provision features, reliability test, multiple regression, and hierarchical regression were conducted. the results of the study showed that the proposed hypotheses were partially adapted. Implication and sugesstions for the future study were discussed.

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