호텔컨벤션의 개최지 선택 영향요인 연구 = A study to show the cause influenced in the choice of a hotel convention opening

다국어 초록 (Multilingual Abstract)

This research attempts to show that the Convention Industry is one of the fastest developing industries with a bright prospect, and is being watched worldly with interest for its large scaled meeting facilities being established and expanded. The attempt improves the service through establishing marketing strategies in the convention industry to develop their competitive power in the daily fierce international economy.This research is to provide fundamental data in Hotel Conventions by taking the service characteristics skill statistic analysis and through that determine the causes influenced by locating the rank of service characteristic the service characteristic features and finding out what important causes effect the selecting of hotels by analyzing the compressed service quality, classified parties in the conventions planning department, planning experience, scale, and the participation of foreigners.The research method was performed simultaneously by documentary records, and factually. in documentary research method, it's provided with a theoretical basis by studying the reasons of where the convention meeting is held, and the studying of each domestic and international book and essays, and the periodical publications. The factual research method is mainly supplied with the convention planners' intentions of Hotel Convention Purchase.