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    속성정보가 유발하는 긍정적 감정이 제품평가에 미치는 영향에 대한 기분의 조절역할 = The Moderating Roles of the Mood on the Effects of the Positive Affect Induced by Attributional Information on Product Evaluation

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    https://www.riss.kr/link?id=A75124532

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    참고문헌 (Reference)

    1 유창조, "소핑행위의 경험적 측면: 쇼핑시 느끼는 기분이나 감정이 매장 태도와 구매 의사에 미치는 영향에 관한 연구" 7 (7): 51-69, 1996

    2 최낙환, "소비자의 제품평가에 대한 제품향기의 효과에 관한 연구" 34 (34): 1-25, 2005

    3 최낙환, "소비자의 상표평가에 대한 기분효과에 관한 연구" 9 (9): 73-107, 2004

    4 Isen,Alice M., "“Toward Understanding The Role of Effects in Cognition," in Handbook of Social Cognition, Vol 3. Eds. Robert Wyer, Thomas Srull, and Alis Isen, Hillsdale, NJ: Lawrence Erlbaum,. 179-236"

    5 Aaker,J.L., "“I" Seek Pleasures and “We" Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion" 28 : 33-49, 2001

    6 Schwarz, N., "“How Do I Feel about It?: The Informative Function of Affective States," In Affect, Cognition and Social Behavior: New Evidence and Integrative Attempts, K. Fielder and J. Forgas (Eds.), Toronto, ON: C.J. Hogrefe, 44-62"

    7 Schwarz Norbert, "“How Do I Feel about It? The Informative Function of Affective States," in Affect, Cognition, and Social Behavior, ed. Kalus Fiedler and Joseph Forgas, Toronto: Hogrefe, 44-62"

    8 Lee,A., "“Happy But Absent - Minded People? An Alternative Account," Manuscript in preparation, Northwestern University"

    9 Oliver,Richard L., "“Conceptual Issues in the Structural Analysis of Consumption Emotion, Satisfaction and Quality," In Advances in Consumer Research, Vol. 21. Eds. Chris T. Allen and Deborach Roedder John Provo, UT: Association for Consumer Research, 16-22"

    10 Raghunathan,Rajagopal, "Walking the Tightrope between Feeling Good and Being Accurate: Mood as a Resource in Processing Persuasive Messages" 83 : 510-525, 2002

    1 유창조, "소핑행위의 경험적 측면: 쇼핑시 느끼는 기분이나 감정이 매장 태도와 구매 의사에 미치는 영향에 관한 연구" 7 (7): 51-69, 1996

    2 최낙환, "소비자의 제품평가에 대한 제품향기의 효과에 관한 연구" 34 (34): 1-25, 2005

    3 최낙환, "소비자의 상표평가에 대한 기분효과에 관한 연구" 9 (9): 73-107, 2004

    4 Isen,Alice M., "“Toward Understanding The Role of Effects in Cognition," in Handbook of Social Cognition, Vol 3. Eds. Robert Wyer, Thomas Srull, and Alis Isen, Hillsdale, NJ: Lawrence Erlbaum,. 179-236"

    5 Aaker,J.L., "“I" Seek Pleasures and “We" Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion" 28 : 33-49, 2001

    6 Schwarz, N., "“How Do I Feel about It?: The Informative Function of Affective States," In Affect, Cognition and Social Behavior: New Evidence and Integrative Attempts, K. Fielder and J. Forgas (Eds.), Toronto, ON: C.J. Hogrefe, 44-62"

    7 Schwarz Norbert, "“How Do I Feel about It? The Informative Function of Affective States," in Affect, Cognition, and Social Behavior, ed. Kalus Fiedler and Joseph Forgas, Toronto: Hogrefe, 44-62"

    8 Lee,A., "“Happy But Absent - Minded People? An Alternative Account," Manuscript in preparation, Northwestern University"

    9 Oliver,Richard L., "“Conceptual Issues in the Structural Analysis of Consumption Emotion, Satisfaction and Quality," In Advances in Consumer Research, Vol. 21. Eds. Chris T. Allen and Deborach Roedder John Provo, UT: Association for Consumer Research, 16-22"

    10 Raghunathan,Rajagopal, "Walking the Tightrope between Feeling Good and Being Accurate: Mood as a Resource in Processing Persuasive Messages" 83 : 510-525, 2002

    11 Frijda, "Varieties of Affect: Emotions and Episodes, Moods, and Sentiments In : The Nature of Emotion" Oxford University Press 1994

    12 Clark,Margaret S., "Toward Understanding the Relationship between Feeling States and Social Behavior in Cognitive Social Psychology" Elsevier North-Holland 73-108, 1982

    13 Hoch,Stephen,J., "Time-Inconsistent Preferences and Consumer Self-Control" 17 (17): 492-507, 1991

    14 Schultz,Susan E., "This Are a Few of My Favorite Things: Toward an Explication of Attachment as a Consumer Behavior Construct in Advances in Consumer Research" Association for consumer Research 359-366, 1989

    15 Havlena,William J., "The Varieties of Consumption Experience: Comparing Two Typologies of Emotion in Consumer Behavior" 13 : 394-404, 1986

    16 Lazarus,Richard S., "The Stable ad Unstable in Emotion In : The Nature of Emotion" Oxford University Press 79-85, 1994

    17 Batra,Rajeev, "The Role of Mood in Advertising Effectiveness" 17 (17): 203-214, 1990

    18 Baggozi, Richard P., "The Role of Emotions in Marketing" 27 (27): 184-206, 1999

    19 Forgas,J.P., "The Role of Affect in Social Cognition In : Feeling and Thinking: The Role of Affect in Social Cognition" Cambridge University Press 1-28, 2000

    20 Eagly,Alice H., "The Psychology of Attitudes" Harcourt Brace Jovanovich 1993

    21 Nygren,Thomas E., "The Influence of Positive Affect on the Decision Rule in Risk Situations: Focus on Outcome (and Especially Avoidance of Loss) Rather Than Probability" 66 : 59-72, 1996

    22 Isen,Alice M., "The Influence of Positive Affect on Acceptable Level of Risk: The Person with a Large Canoe Has a Large Worry" 39 : 145-154, 1987

    23 Darke,Peter R., "The Importance and Functional Significance of Affective Cues in Consumer Choice" 33 : 322-328, 2006

    24 Gross,James J., "The Emerging Field of Emotion Regulation: An Integrative Review" 2 : 271-299, 1998

    25 Petty,Richard E., "The Elaboration Likelihood Model: Current, Status and Controversies, in Dual Process Theories in Social Psychology" Guilford 41-72, 1999

    26 Isen,Alice M., "The Effects of Positive Feelings on Risk-Taking: When the Chips are Down" 31 : 164-202, 1983

    27 Lee,Angela Y., "The Effect of Positive Mood on Memory" 26 : 115-127, 1999

    28 Winkielman,Piotr, "Subliminal Affective Priming Resists Attributional Interventions" 11 (11): 433-465, 1997

    29 Fischer,G.W., "Strategy Compatibility. Scale Compatibility, and the Prominence Effect" 19 : 580-597, 1993

    30 Shiv,Baba, "Spontaneous versus Controlled Influences of Stimulus-Based Affect on Choice Behavior" 87 (87): 342-370, 2002

    31 Isen,Alice M., "Some Factors Influencing Decision-Making Strategy and Risk Taking In : Affect and Cognition" NJ: Erlbaum 243-261, 1982

    32 Martin,Leonard L., "Set/Reset: Use and Disuse of Concepts in Impression Formation" 51 : 493-504, 1986

    33 Higgins,E.Tory, "Self-Discrepancy: A Theory Relating Self and Affect" 94 : 319-340, 1987

    34 Cacioppo,John T., "Rudimentary Determinants of Attitudes: Classical Conditioning Is More Effective When Prior Knowledge about the Attitude Stimulus is Low Rather than High" 66 (66): 460-473, 1992

    35 Pham,Michel Tuan, "Representativeness, Relevance, and Use of Feelings in Decision Making" 25 (25): 144-160, 1998

    36 Brockner,J., "Regulatory Focus Theory: Implications for the Study of Emotions at Work" 86 (86): 35-66, 2001

    37 Shah,J., "Regulatory Concerns and Appraisal Efficiency: The General Impact of Promotion and Prevention" 80 : 693-705, 2001

    38 Mackie,D.M., "Processing Deficits and the Mediation of Positive Affect in Persuation" 57 (57): 27-40, 1989

    39 Mehrabian,Alvert, "Preferences for Individual Video Games as a Function of Their Emotional Effects on Players" 16 (16): 3-15, 1986

    40 Wegner,D.T., "Positive Mood can Increase or Decrease Message Scrutiny: The Hedonic Contingency View of Mood and Message Processing" 69 (69): 5-15, 1995

    41 Isen,Alice M., "Positive Affect Facilitates Creative Problem Solving" 52 : 1122-1131, 1987

    42 Goldsmith,H.H., "Parsing the Emotional Domain From a Developmental Perspective In : The Nature of Emotion" Oxford University Press 1994

    43 Carver,Charles S., "Origins and Functions of Positive and Negative Affect: A Control-Process View" 97 : 19-35, 1990

    44 Gendolla,Guido, "On the Impact of Mood on Behavior: An Integrative Theory and a Review" 4 : 378-408, 2000

    45 Herr,Paul M., "On the Consequences of Priming: Assimilation and Contrast Effects" 19 : 323-340, 1983

    46 Bazerman,M.H., "Negotiating with Yourself and Losing: Understanding and Managing Conflicting Internal Preferences" 23 : 225-241, 1998

    47 Ekman,P., "Moods, Emotions and Traits" Harcourt Brace Jovanovich 1994

    48 Frijda,N.H., "Moods, Emotion Episodes, and Emotions In ; Handbook of Emotions" Guilford Press 381-403, 1993

    49 Schwarz,N., "Mood, Misattribution, and Judgments of Well Being: Informative and Directive Functions of Affective States" 45 : 513-523, 1983

    50 Schwarz,Norbert, "Mood, Misattribution, and Judgments of Well Being: Informative and Directive Functions of Affective States" 45 : 513-523, 1983

    51 Bless,Clore,G.L., "Mood and the Use of Scripts: Does a Happy Mood Really Lead to Mindlessness" 71 (71): 665-679, 1996

    52 Bower,Gordon H., "Mood and Memory" 36 : 129-148, 1981

    53 Forgas,Joseph P., "Mood and Judgment: The Affect Infusion Model(AIM)" 117 (117): 39-66, 1995

    54 Zillmann,Dolf, "Mood Management: Using Entertainment to Full Advantages in Communication, Social Cognition, and Affect" Erlbaum 147-171, 1988

    55 Wegner, "Mood Management Across Affective States: The Hedonic Continegency Hypothesis" 66 (66): 1034-1048, 1994

    56 Manucia,Gloria K., "Mood Influences on Helping: Direct Effects or Side Effects" 46 : 357-364, 1984

    57 Bakamitos,G.A., "Mood Effects on Product Evaluations: When and How Does Mood Make a Difference" Northwestern University 2000

    58 Bless,Mackie,D.M., "Mood Effects on Attitude Judgements: Independent Effects of Mood Before and After Message Elaboration" 63 (63): 585-595, 1992

    59 Batra, "Measuring the Hedonic and Utilitarian Sources of Consumer Attitudes" 2 : 159-170, 1990

    60 Higgins,E.T., "Making a Good Decision: Value from Fit" 55 : 1217-1230, 2000

    61 Rosenberg,E.L., "Levels of Analysis and the Organization of Affect" 2 : 247-270, 1998

    62 Burke,M.C., "Impact of Feelings on Ad-Based Affect and Cofmition" 26 : 69-83, 1989

    63 Stenhane Cote, "How Mood Influences Systematic Information Processing" University of Michigan 2001

    64 Childers,T.L., "Hedonic and Utilitarian Motivations for Online Retail Shopping Behavior" 77 : 511-535, 2001

    65 Hirschman,E.C., "Hedonic Consumption: Emerging Concept, Methods and Propositions" 46 (46): 92-101, 1982

    66 Shiv,Baba, "Heart and Mind in Conflict: The Interplay of Affect and Cognition in Consumer Decision Making" 26 (26): 278-292, 1999

    67 Fischer,G.W., "Goal-based Construction of Preferences: Task Goals and the Prominence Effect" 45 : 1057-1075, 1999

    68 Chernev,A., "Goal-attribute Compatibility in Consumer Choice" 14 : 141-150, 2004

    69 Bosmans,Anick, "Goal-Relevant Emotional Information: When Extraneous Affect Leads to Persuasion and When It Does Not" 32 : 424-434, 2005

    70 Schwarz,Norbert, "Feelings as Information: Moods Influence Judgments and Processing Strategies in Heuristics and Biases: The Psychology of Intuitive Judgment" Cambridge University Press 534-547, 2002

    71 Schwarz,Norbert, "Feelings as Information: Implications for Affective Influences on Information Processing in Theories of Mood and Cognition" Erlbaum 159-176, 2001

    72 Schwarz,Norbert, "Feelings and Phenomenal Experiences, in Social Psychology: Handbook of Basic Principles" Guilford 433-465, 1996

    73 Freitas,A.L., "Enjoying Goal-directed Action: The Role of Regulatory Fit" 13 (13): 1-6, 2002

    74 Watson,D., "Emotions, Moods, Traits, and Temperaments: Conceptual Distinctions and Empirical Findings In : The Nature of Emotion" Osford University Press 1994

    75 Lazarus,Richard S., "Emotion and Adaption" Oxford University Press 1991

    76 Bettman,J.R., "Effects of Framing on Evaluation of Comparable and Noncomparable Alternatives by Expert and Novice Consumers" 14 (14): 141-154, 1987

    77 Chaiken,Shelly, "Dual Process Theories in Social Psychology" Guilford 1999

    78 Strahilevitz,Michal A., "Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell" 24 : 434-446, 1998

    79 Chattopadhyay,Amitava, "Does Attitude toward the Ad Endure? The Moderating Effects of Attention and Delay" 19 (19): 26-34, 1992

    80 Higgins,E.T., "Development of Regulatory Focus: Promotion and Prevention as Ways of Living In : Motivation and selfregulation across the lifespan" Cambridge University Press 1998

    81 Petty,Richard E., "Communication and Persuasion" Springer-Verlag 1986

    82 Higgins,E.T., "Beyond Pleasure and Pain" 52 : 1280-1300, 1997

    83 Oatley,Keith, "Best Laid Schemes, The Psychology of Emotions" Cambrige University Press 1992

    84 Fishbein, "Belief, ttitude, Intention, and Behavior: An Introduction to Theory and Research" Addison-Wesley 1975

    85 Andrade,Eduardo B., "Behavioral Consequences of Affect: Combining Evaluative and Regulatory Mechanisms" 32 : 355-362, 2005

    86 Nowlis,S.M., "Attribute- Task Compatibility as a Determinant of Consumer Preference Reversals" 34 : 205-218, 1997

    87 Baggozi,Richard P., "Attitude Organization and the Attitude-Behavior Relationship" 37 : 913-929, 1979

    88 Batra,Rajeev, "Affective Responses Mediating Acceptance of Advertising" 13 (13): 234-249, 1986

    89 Cohen,J.B., "Affect and Consumer Behavior In : Handbook of consumer Behavior, Engelwood cliffs" Prentice-Hall 188-240, 1991

    90 Bakamitsos,Georgios A., "A Cue Alone or a Probe to Think? The Dual Role of Affect in Product Evaluations" 33 : 403-412, 2006

    91 Averill,J.R., "A Constructive view of Emotion In : Theories of Emotions" Academic Press 1980

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