정보기술 수용의 다채널 관점

다국어 초록 (Multilingual Abstract)

To explain user acceptance behavior on emerging information technology (IT) services is one of the critical research Questions that need to continue to be examined in Information Systems (IS) research. Although Technology Acceptance Model (TAM) is currently the most dominant paradigm to comprehend such behavior. previous studies related to the TAM have completely ignored multiple channel properties of emerging IT services in private context and thus only provided partial understandings about user acceptance behavior. This study, based on TAM. aims to develop and empirically test a theoretical framework with multiple channel perspective, Empirical results showed that the variables perceived usefulness and perceived costs directly influence users' intention to use mobile banking, However. it was found that user satisfaction with existing banking channels has not direct but moderating impact on intention to use. The study suggests that studies on the user acceptance of emerging IT services should incorporate multiple channel perspective.

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