국내 와인소비자의 웰빙인식과 와인구매선택속성간의 관계

다국어 초록 (Multilingual Abstract)

This study aims to analyze and understand the relationships between ``Well-being`` perception and wine purchase choice attributes among Korean wine consumers. Factor analyses were adopted to identify underlying dimensions of 22 items of ``Well-being`` perception. Canonical correlation analysis was also conducted to examine the relationships between the extracted factors of ``Well-being`` perception. Three meaningful canonical variates were generated. The results showed that self-development with wine interest and `Well-being` product preference factors have significant relationships with wine quality, price, and grape type. ANOVA demonstrates that self-development with wine interest, ``Well-being`` product preference, healthy food preference and physical exercise factors of Well-being perception, were significantly different among age, education, and income. And the marketing implications for wine consumption related to ``Well-being`` were discussed as well as limitations were explained.

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