Since the 1990`s, golf has become even more popular and people have came to see it from a different viewpoint than in the past. Therefore, the time has come for country clubs to set up a service system to meet customers` expectations for golfers. If t...
Since the 1990`s, golf has become even more popular and people have came to see it from a different viewpoint than in the past. Therefore, the time has come for country clubs to set up a service system to meet customers` expectations for golfers. If the employees in Golf & Country Clubs(CC)are dissatisfied with their jobs, customers will be dissatisfied as well. Therefore, this study analyzes job satisfaction and reasons for turnover. This study analyzes how the main two factors causing stress at work, role conflict and overloaded responsibilities, affect job satisfaction and subsequent turnover. Additionally, considering the tasks and the work environment of employees in country clubs, I tested job satisfaction by dividing it into the following categories: work satisfaction, compensation and promotion. Samples for the empirical analysis were selected among the employees working at the country clubs located in the outskirts of Seoul and Gangwondo. The Structural Equation Model(SEM) analysis and the statistical package program of SPSS. 12.0 and AMOS 5.0 are used. The study has importance for the following reasons: First, job satisfaction was examined as factors divided into work satisfaction, compensation satisfaction and promotion satisfaction. Second, tt was found that compensation satisfaction serves as a antecedent variable (predictor) of work satisfaction. Third, turnover intention was tested through path analysis. In the process of this path analysis, it was concluded that the stress from overloaded responsibilities is the most direct factor affecting turnover intention. I believe this research can be used as data for strategic planning to popularize golf and for operating competitive, high-end country clubs.