소비자의 가치체계에 따른 외식소비성향에 관한 연구

다국어 초록 (Multilingual Abstract)

As a prediction index of future consumption behavior, it is important: What is the consumer`s important value, how can it be measured, Namely, through the value of consumer is the important variable which can apply to many fields: the subdivision of market, the development of new product, the use of an advertising medium, etc. Therefore, I established two assumption largely: the causal relationship between the personal value and the propensity to consume of food service. The result of the actual analysis is: the food service consumer who pursue the internal value has high propensity to consume of the rest pursuing type, the authority pursuing type and the experience pursuing type. The food service consumer who highly pursue the external value causal relationship to content pursuing type, the rest pursuing type, the authority pursuing type and the experience pursuing type.

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