의류 브랜드 온라인 커뮤니티에 대한 몰입이 브랜드에 대한 심리적 일체감 및 행동적 반응에 미치는 영향 = Psychological and Behavioral Outcomes of Commitment to Apparel Brand Online Community

참고문헌 (Reference)

1 "의류 브랜드 온라인 커뮤니티의 상호작용성과 욕구충족의 관계" 29 (29): 14321443-, 2005

2 "온라인 커뮤니티 마케팅 활동과 친커뮤니티 행동간의 관계에 있어서 몰입의 매개역할" 17 (17): 7798-, 2002

3 "브랜드 커뮤니티가 소비자 태도에 미치는 영향" 19 (19): 197224-, 2004

4 "브랜드 커뮤니티 형성과정에 다른 커뮤니티의 특징 구성원 의 행태와 참여경험 및 관계의 질에 대한 분석" 19 (19): 4780-, 2004

5 "브랜드 개성이 구전과 브랜드 애호도에 미치는 영향 사회적 일체감 이론의 적용" 13 (13): 2542-, 2002

6 "보상된 구전에 대한 소비자 반응에 관한 연구 브랜드 강도 그리고 보상배분방식의 역할을 중심으로" 19 (19): 113136-, 2004

7 "가상환경에서 대고객 및 고객간 관계결속의 선행변수와 결과 변수에 대한 연구" 5 : 119-, 2001

8 "Understanding the bond of identification An Investigation of its correlates among art museum members" 59 : 4657-, 1995

9 "Toward an Integrated conceptual framework Journal of the academy of marketing science" 1994

10 "Their crises-cross categorization effect in intergroup iscrimination" 18 : 1979

11 "The structure of commitment in exchange" 59 : 7892-, 1995

12 "The sources of collectivistic work motivation" 1990

13 "The psychology of commintment" Academic Press and tur (and tur): 1982

14 "The measurement and antecedents of affective continuance and normative commitment to the prgainzation Journal of Occupational Psychology" 1990

15 "The malleable self: The role of self-expression in persuation" 36 : 4557-, 1999Feb

16 "The effects of brand extensions on market share and advertising efficiency Journal of Marketing Research" 1992

17 "The effects of advertise reputation and extremity of advertising claim on advertising effectiveness Journal of Consumer Research" 1990

18 "The different roles of satisfaction and commitment in customer relationships" 63 : 7087-, 1999April

19 "The consequences of turnover" 1 : 1980

20 "Studies in the psychology" Cambrige University Press 1981

21 "Strategic brand management: Building, measuring and managing brand equity" Prentice Hall 1998

22 "Service quality and customer satisfaction in the formation of consumers purchase intentions" 70 (70): 1994

23 "Relationships between providers and users of market research The dynamics of trust within and between organizations Journal of Marketing Researsh" 1992

24 "Relationship marketing in consumer markets: Antecedents and consequences" 23 (23): 255272-, 1995

25 "Relationship marketing activities, commitiment, and membership behaviors in professional associations" 64 : 3449-, 2000

26 "Perceptions of price unfaimess: Antecedents and Consequences" 36 : 187199-, 1999May

27 "Managing brand eequity" Free Press 1996a

28 "Homesteading on the electronic frontier" Harper Collins 1993

29 "Consumption values and relationships: Segmenting the market for frequency programs" 17 (17): 214232-, 2000

30 "Consumer and their brands: Developing relationship theory in consumer research" 24 : 343-373, 1998Mar

31 "Building strong brands" Free Press 1996b

32 "Brand communuty" 27 : 412432-, 2001

33 "Alumni and their alma mater:A partial test of the reformulated model of organizational identification" 13 : 1992

34 "Academy of Management Review" 1989

35 "A cognitive model of the atecedents and consequences of satisfaction decision" 17 (17): 1980

36 "A Social-influence theory of consumer cooperation" 14 : 1987