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    브랜드-자아이미지 일치성 결정요인이 브랜드 충성도에 미치는 영향: 자아-동기의 역할을 중심으로 = The Influence of Brand-Self Image Congruity Determinants on Brand Loyalty: The Role of Self-motive

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    https://www.riss.kr/link?id=A76546555

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    참고문헌 (Reference)

    1 서문식, "온라인 브랜드 공동체 의식이 브랜드 커뮤니티 동일시와 브랜드 태도에 미치는 영향에 관한 연구" 한국마케팅관리학회 8 (8): 49-77, 2003

    2 성영신, "국내 및 해외브랜드의 브랜드성격이 구매행동에 미치는 영향:제품관여도와 자기존중감이 조절효과를 중심으로" 한국광고학회 14 (14): 257-280, 2003

    3 Reichheld, Fredrick F, "Zero Defections: Quality Comes to Service" 14 : 495-507, 1990

    4 Escalas, Jennifer Edson, "You Are What They Eat: The Influence of Reference Groups on Consumers' Connections to Brands" 13 (13): 339-348, 2003

    5 Setterlund, Mark B., "Who am I? Why am I Here? Self- Esteem, Self-Clarity, and Prototype Matching" 65 : 769-780, 1993

    6 Oliver, Richard L, "Whence Consumer Loyalty?" 63 : 33-44, 1999

    7 Richins, Marsha L., "Valuing things: The Public and Private Meanings of Possessions" 21 : 504-521, 1994

    8 Batra, Rajeev, "Values, Susceptibility to Normative Influence, and Attribute Importance Weights: A Nomological Analysis" 11 (11): 115-128, 2001

    9 Escalas, Jennifer Edson, "Using Narratives and Autobiographical Memories to Discern Motives in the Why of Consumption: Perspectives on Consumer Motives, Goals, and Desires" Routledge Press 237-258, 2000

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    1 서문식, "온라인 브랜드 공동체 의식이 브랜드 커뮤니티 동일시와 브랜드 태도에 미치는 영향에 관한 연구" 한국마케팅관리학회 8 (8): 49-77, 2003

    2 성영신, "국내 및 해외브랜드의 브랜드성격이 구매행동에 미치는 영향:제품관여도와 자기존중감이 조절효과를 중심으로" 한국광고학회 14 (14): 257-280, 2003

    3 Reichheld, Fredrick F, "Zero Defections: Quality Comes to Service" 14 : 495-507, 1990

    4 Escalas, Jennifer Edson, "You Are What They Eat: The Influence of Reference Groups on Consumers' Connections to Brands" 13 (13): 339-348, 2003

    5 Setterlund, Mark B., "Who am I? Why am I Here? Self- Esteem, Self-Clarity, and Prototype Matching" 65 : 769-780, 1993

    6 Oliver, Richard L, "Whence Consumer Loyalty?" 63 : 33-44, 1999

    7 Richins, Marsha L., "Valuing things: The Public and Private Meanings of Possessions" 21 : 504-521, 1994

    8 Batra, Rajeev, "Values, Susceptibility to Normative Influence, and Attribute Importance Weights: A Nomological Analysis" 11 (11): 115-128, 2001

    9 Escalas, Jennifer Edson, "Using Narratives and Autobiographical Memories to Discern Motives in the Why of Consumption: Perspectives on Consumer Motives, Goals, and Desires" Routledge Press 237-258, 2000

    10 Bhattacharya, C. B., "Understanding the Bond of Identification; An Investigation of Its Correlates Among Art Museum Members" 59 : 46-57, 1995

    11 Swann, William B. Jr., "To be Adored or to be Known? The Interplay of Self-Enhancement and Self-Verification in Handbook of Motivation and Cognition: Foundations of Social Behavior" Guildford 408-448, 1990

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    15 Narayandas, Narakesari, "The Link Between Customer Satisfaction and Customer Loyalty: An Empirical Investigation" Harvard Business School 97-117, 1996

    16 Tepper, K. T., "The Latent Variable Models of Need for Uniqueness" 31 (31): 165-190, 1996

    17 Sirgy, M. Joseph, "The Ethics of Consumer Sovereignty in an Age of High Tech" 28 : 1-14, 2000

    18 Dhar, R, "The Effect of Decision Strategy on Deciding to Defer Choice" 9 : 265-281, 1996

    19 Garbarino, Ellen, "The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationship" 63 : 70-87, 1999

    20 Chaplin, Lan Nguyen, "The Development of Self-Brand Connections in Children and Adolescents" 32 : 119-129, 2005

    21 Tucker, W. T., "The Development of Brand Loyalty" 1 : 32-35, 1964

    22 Morgan, Robert M., "The Commitment Trust Theory of Relationship Marketing" 58 : 20-38, 1994

    23 Webster, Frederick E. Jr, "The Changing Role of Marketing in the Corporation" 56 : 1-17, 1992

    24 Zeithaml, Valerie A., "The Behavioral Consequences of Service Quality" 60 : 31-46, 1996

    25 Anderson, Eugene W., "The Antecedents and Consequences of Customer Satisfaction for Firms" 12 (12): 125-143, 1993

    26 Trope, Yaacov, "Temporal Construal and Time-Dependent Changes in Preferences" 79 : 876-889, 2000

    27 Levy, S. J., "Symbolism and Lifestyle,” in Toward Scientific Marketing" AMA 1959

    28 Hollins, Bill, "Successful Product Design" Butterworths 1990

    29 Keller, Kevin L., "Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 2nd Ed" Prentice Hall 2002

    30 Grier, Sonya A., "Social Dimensions of Consumer Distinctiveness: The Influence of Social Status on Group Identity and Advertising Persuasion" 38 : 216-224, 2001

    31 Sirgy, M. Joseph, "Self-Image/Product Image Congruity and Decision Making" 2 : 49-63, 1985

    32 Grubb, E. L., "Self-Concept and Significant Others" 8 (8): 382-385, 1971

    33 Onkvisit, Sak, "Self- Concept and Image Congruence: Some Research and Managerial Implications" 4 : 13-23, 1987

    34 Landon, E., "Self Concept, Ideal Self Concept, and Consumer Purchase Intentions" 1 : 44-51, 1974

    35 McGuire, Wilham, "Search for the Selt Going Beyond Self- Esteem and the Reacuve Self in Personality and the Prediction of Behavior" Academic Press 73-120, 1984

    36 Bearden, William O., "Sample Size Effects on Chi-Square and Other Statistics Used in Evaluating Causal Model" 19 : 425-430, 1982

    37 Woods, W. D., "Psychological Dimensions of Consumer Decision" 24 (24): 15-19, 1960

    38 Richins, Marsha L., "Possessions, Materialism, and Other-Directedness in the Expression of Self in Consumer Value: A Framework for Analysis and Research" Routledge 85-104, 1999

    39 Shah, J., "Performance Incentives and Means: How Regulatory Focus Influences Goal Attainment" 74 : 285-293, 1998

    40 Bagozzi, Richard P., "On the Evaluation of Structural Equation Models" 16 (16): 74-94, 1988

    41 Bazerman, M. H., "Negotiating with Yourself and Losing: Understanding and Managing Conflicting Internal Preferences" 23 : 225-241, 1998

    42 Dick, Alan S., "Memory Influences on Inferential Processing During Consumer Choice" 17 (17): 82-93, 1990

    43 Schmitt, Bernd, "Marketing Aesthetics" The Free Press 18-19, 1997

    44 Aaker, David A., "Managing Brand Equity" The Free Press 1991

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    47 Hamilton, Rebecca W., "Is There a Substitute for Direct Experience? Comparing Consumers' Preferences after Direct and Indirect Product Experiences" 34 : 546-555, 2007

    48 Greenwald, Anthony G., "Is Self-Esteem a Central Ingredient of the Self-Concept?" 14 : 34-45, 1988

    49 Wulf, K., "Investments in Consumer Relationships: A Cross-Country and Cross- Industry Exploration" 65 (65): 33-50, 2001

    50 Simmons, Carolyn J., "Inference Effects Without Inference Making? Effects of Missing Information on Discounting and Use of Presented Information" 17 : 477-491, 1991

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    52 Kleine, Susan Schultz, "How Is a Possession ‘Me’ or ‘Not Me?’ Characterizing Types and an Antecedent of Material Possession Attachment" 22 : 327-343, 1995

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    54 Fornell, C. D., "Evaluating Structural Equation Models with Unobservable Variables and Measurement Errors" 18 : 39-50, 1981

    55 Heide, J. B., "Do Norms Matter in Marketing Relationships?" 56 : 32-44, 1992

    56 Long, Mary M., "Consumption Values and Relationship: Segmenting the Market for Frequency Programs" 17 (17): 214-232, 2000

    57 Fournier, Susan, "Consumers and Their Brands: Developing Relationship Theory in Consumer Research" 24 : 343-373, 1998

    58 Bhattacharya, C. B., "Consumer- Company Identification: A Framework for Understanding Consumer' Relationships with Companies" 57 (57): 76-88, 2003

    59 Kahn, Barbara E., "Consumer Multi- Attribute Judgments Under Attribute-Weight Uncertainty" 17 : 508-522, 1991

    60 Solomon, Michael, "Consumer Behavior In Fashion" Prentice Hall 2005

    61 Dolich, I., "Congruence Relationships between Self Images and Product Brands" 6 : 80-84, 1969

    62 Rosenberg, Morris, "Conceiving the Self" Basic Books 1979

    63 Birgenlen, M., "Commitment in Service Relationships: An Empirical Test of Its Antecedents and Consequences" 1255-1271, 1997

    64 Metcalf, L. E., "Buyer-Seller Relationships: An Application of the IMP Interaction Model" 26 (26): 27-46, 1992

    65 Crosby, Evans, "Building and Maintaining Quality in the Service Relationship in Service Quality; Multidisciplinary and Multinational Perspectives" Lexington Books 269-287, 1990

    66 Keller, Kevin L., "Building Customer-Based Brand Equity" 15-19, 2001

    67 Cunningham, R. M, "Brand Loyalty-What, Where, How Much" 39 : 116-138, 1956

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    69 Frank, R. E., "Brand Choice as a Probability Process" 35 : 43-62, 1962

    70 Aron, C. A., "Beyond the Extended Self: Loved Objects and Consumers' Identity Narratives" 32 : 171-184, 2005

    71 Higgins, E. T., "Beyond Pleasure and Pain" 52 : 1290-1300, 1997

    72 Sirgy, M. Joesph, "Assessing the Predictive Validity of Two Methods of Measuring Self-Image Congruence" 25 (25): 229-241, 1997

    73 Kleine, S. S., "An Integrative Review of Material Possession Attachment" 1 : 1-35, 2004

    74 Yoo, B., "An Examination of Selected Marketing Mix Elements and Brand Equity" 28 (28): 195-211, 2000

    75 Singh, Jagdip, "Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgement" 28 (28): 150-167, 2000

    76 Miller, D., "A Thery of Shopping" Polity 1998

    77 Anderson, James C., "A Model of Distributor Firm and Manufacturer Firm Working Partnerships" 54 (54): 42-58, 1990

    78 Rosenberg, Larry J., "A Marketing Approach for Customer Retention" 1 : 45-51, 1984

    79 Boulding, William, "A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions" 30 : 7-27, 1993

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