조절적 적합성과 과도한 적합성이 소비자의 선택 연기에 미치는 영향 = The Impact of Regulatory Fit and Too-much-fit on Consumer Choice Deferral

참고문헌 (Reference)

1 Aaker, Jeniffer, "Understanding Regulatory Fit" 43 : 15-19, 2006

2 Levav, Jonathan, "Too Much Fit? How Regulatory Fit Can Turn Us into Buridan’s Asses"

3 Crowe, Ellen, "Regulatory Focus and Strategic Inclinations: Promotion and Prevention in Decision Making" 69 : 117-132, 1997

4 Brockner, J., "Regulatory Focus Theory: Implications for the Study of Emotions at Work" 86 (86): 35-66, 2001

5 Cesario, Joseph, "Regulatory Fit and Persuasion: Transfer From ‘Feeling Right" 86 : 388-404, 2004

6 Bazerman, May H., "Negotiating with Yourself and Losing: Understanding and Managing Conflicting Internal Preferences" 23 : 225-241, 1998

7 Higgins, E. Tory, "Making a Good Decision: Value from Fit" 55 : 1217-1230, 2000

8 Avnet, Tamar, "How Regulatory Fit Affects Value in Consumer Choices and Opinions" 43 : 1-10, 2006

9 Hirschman, Elizabeth C., "Hedonic Consumption: Earning Concepts, Methods and Propositions" 46 : 92-101, 1982

10 Chernev, Alexander, "Goal-Attribute Compatibility in Consumer Choice" 14 (14): 141-150, 2004

11 Freitas, Antonio L., "Enjoying Goal-directed Action: The Role of Regulatory Fit" 13 (13): 1-6, 2002

12 Strahilevitz, Michal, "Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell" 24 : 434-446, 1998

13 Dhar Ravi, "Consumer Choice Between Hedonic and Utilitarian Goods" 37 : 60-71, 2000

14 Tversky, Amos, "Choice under Conflict: The Dynamics of Deferred Decision" 3 : 358-361, 1992

15 Higgins, E. Tory, "Beyond Pleasure and Pain" 52 : 1280-1300, 1997