인터넷 이용충족, 플로우 및 개인적 성향이 인터넷 중독에 미치는 영향 = The Effects of Internet Gratification, Flow, and Personality on the Internet Addiction

다국어 초록 (Multilingual Abstract)

This study provides systemic view from analyzing results and antecedents influenced Internet addiction. For this purpose, this study proposed 7 hypotheses based on use and gratification, flow, and psychological literature related to addiction. To test hypotheses, data was collected from high school and university students in Seoul. A total of 860 usable questionnaires were obtained that analyzed by structural equation modeling. The main results of this study are given. First, we can ascertain that the higher gratification obtained from using Internet is, the higher the level of Internet addiction comes out. Second, Internet user`s self-esteem and impulsivity exhibit significant relation with the level of Internet addiction. Third, the result show that the higher the level of Internet addiction is, the higher social isolation and willings to pay related to use internet are. These empirical result will significantly support the base of understanding Internet addiction. Based on there results, academical and managerial implication are discussed. At last, the limitations of this study and the future research directions are suggested.