호텔기업의 SNS(Social Networking Service)품질이 만족과 재구매의도에 미치는 영향 = The Effect of SNS(Social Networking Service) Quality on Satisfaction and Repurchase Intention in the Hotel Industry

다국어 초록 (Multilingual Abstract)

The purpose of this study is to examine the impacts of hotel SNS quality on satisfaction and repurchase intention. Therefore, this study investigated the effects of information quality, system quality, interface quality and service quality on satisfaction and repurchase intention through a demonstrative analysis. The results of the practical analysis can be summarized as follows. First, as for the mutual relation between hotel SNS quality and satisfaction, the influence degree that information quality factor makes on satisfaction shows positive influence. Second, in case of relationship between hotel SNS quality and repurchase intention, factor of service quality influence on satisfaction and repurchase intention. Third, as a result of interactive effect between satisfaction and repurchase intention, satisfaction shows it positively impacts on repurchase intention. They have to invest their resources more efficiently making changes to hotel SNS quality to increase the customer satisfaction and repurchase intention.